In Charged of Flagship Smartphone and Wearable products business (Including Flagship Smartphone, Samsung Galaxy Watch, Buds and Ring) Led new projects including Galaxy AI development (Artificial Intelligence), Samsung Wallet (Mobile Payment app), Bank promotion, Post-Purchase Experience program, Galaxy Free Trial and customise accessories project to drive new business opportunities Planned and executed new product Go-To-Market strategy to ensure successful market penetration in Hong Kong and Macau market Planned and directed ATL and BTL marketing activities to achieve sales and market share target, frequently selected by HQ as ‘Best Practice’ project showcase for global market Conducted comprehensive analysis of internal and external data (including marketshare, competitor, iOS/Android acquisition and retention rate, etc) to formulate marketing strategy

In Charged of Sony Camera and Mobile business (Including Alpha camera, Professional Camcorder, Storage Media and XperiaSmartphone) Initiated 4P strategy (Product, Price, Place and Promotion) throughout product life cycle Optimised sales through managing Customer Retention Program, market and consumer insight analysis, inventory control and PSI planning (Purchase, Sales,Inventory) Brought 200% sales amount improvement in FY19 camera accessory category, by promoting “Vlog with Sony” through integrated marketing communication and sales program

Managed Panasonic Audio Visual consumer product business (Including Television, Camera and Audio products) Planned for new product launch and manage through whole marketing funnel (Awareness, Interest, Desire, Purchase, Advocate) Merchandising planning and designed sales program with dealers to boost sales