Leading the global positioning, growth, and innovation of Moskovskaya vodka and local spirits.- Responsible for developing and executing brand strategy, driving market expansion, and ensuring consistent brand messaging across all touchpoints.- Driving sustainable growth through pricing, distribution, and positioning strategies.- Collaborating with regional teams to ensure consistent execution and alignment with global objectives.- Leading and inspiring cross-functional teams, fostering a culture of creativity and excellence.

- New product development and brand management of premium spirits portfolio in USA and international markets (bourbon, tequila, gin, rum, vodka, American whiskey).

- New product development and brand management of premium spirits portfolio in USA and international markets (bourbon, tequila, rum, gin, vodka)

– Developed and progressed the NPD plan and brand strategy for new products as part of international premium portfolio (Scotch whisky and Ukranian vodka), the ultra-luxury segment in collaboration with Swiss watch company.

– Developed and implemented brand strategy and global marketing programs to improve brand health indicators (brand awareness, brand consumption, purchase attitude) and to achieve corporate financial objectives (NSV, GP2, A&P)– Developed and launched new products in Russia and Europe: Mamont Blood in 2018 (a super- premium bitter) and Mamont Ivory in 2020 (the first super-premium organic vodka in Mamont product range)– Since 2018 have developed and managed a complex 360° Mamont Camp marketing program for Russia — a glamping expedition for bloggers, consumers, and business partners, combining adventure and gastronomic edutainment experience in the most remote places in Russia, which received two national awards: Event of the Year (MICE 2018) and Best Event in Dark Market (BEMA 2020)- Managed global marketing communications including influencer marketing, print PR and ads, events, intl. trade shows (Bar Convent Berlin, Bar Convent Brooklyn, TFWA) and social media (Instagram, YouTube, Facebook, global website relaunch and SEO for https://mamont-spirits.com/)– Arranged annual market research to identify consumer trends, competitive landscape, and NPD opportunities (focus groups, in-depth interviews, Nielsen and IWSR reports analysis)– Liaised with distilleries, Russian and European dry goods producers for supply chain optimization. – Managed brand assets and maintained brand quality standards (updated visual identity for the core range in 2019, developed 2 brand books for new products in 2018 and 2020, renewed a brand speech in 2020, registered 2 trademarks for the global use, shoot 2 studio video reels in support of the new product launches, arranged more than 10 lifestyle photo shootings for the social media content plans)

–Developed and managed Export Marketing team (one Export Marketing Manager and two Junior Export Marketing Managers) and supervised five Brand Ambassadors (France, Germany, UK, Australia, Georgia).–Participated in expanding the brand presence from 65 to 83 countries in four years, making Beluga the 4th biggest and the only Russian super-premium vodka brand among the top-5 global vodka brands (after Grey Goose, Belvedere, and Ciroc)–Planned, implemented, and controlled export marketing budget for Beluga vodka in over 80 countries (roughly €3MM). By 2017 Beluga budget over-passed the share of export sales vs. domestic sales (55% of international sales volume in 2017 vs. 45% domestic sales volume)–Initiated and managed global bartender community program in France, Germany, Italy, UK, US, and Russia (Beluga Signature), building advocacy for top international bartenders and driving brand awareness in the luxury B2B area–Planned and managed global media campaigns (outdoor in Italy, Germany, France, US, and digital in Israel), helping to achieve 5th place among the most popular brands and the 7th place among the best-selling brands in the world according to Drinks International industry journal (2016)

–Planned and executed marketing plans for Beluga vodka in key export markets (CIS, Western and Eastern Europe, Asia, US). By 2015 Beluga brand has become a leader in the super-premium segment in traditional vodka markets (Kazakhstan, Bulgaria, Vietnam, Azerbaijan, Armenia, Latvia, Lithuania), and has also taken a solid place in the top-3 in Western Europe (Germany, France, Spain, Italy)–Planned, implemented, and controlled export marketing budget for Beluga vodka in over 60 countries (roughly €2MM)–Addressed marketing needs of export distributors (events and PR, staff training, POSM, HoReCa and retail activation, media planning and advertising, international trade exhibitions)–Monitored and analyzed international spirits intelligence and trends reports (IWSR, Euromonitor, Nielsen)

–Managed ATL projects for Nestle (Nescafe Gold, Nespresso, Nescafe Green Blend, Dolce Gusto, Nesquik) and Heineken (3 local Siberian brands)

–Managed ATL projects for Kraft (Estrella), Rosbank, Beiersdorf (Nivea Visage)

–Managed ATL projects for Toyota Motor (Lexus) (photo shooting, TVC production, print materials development and production, press and outdoor prints development)

–Executed TTL projects (product launches, digital, events, and CRM for tobacco dark market) and provided administrative support of the account team (creative department, production, media planners, PR, strategic department, and suppliers)