LI Kunluo

Data Analyst
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Work experience

  • Data Analyst

    Neusoft Cloud Technology Co., Ltd.
    2022.11-2023.08(10 months)
    Data Analysis & Reporting: Led data analysis projects for Huawei's ICT department, aligning business requirements and generating monthly analytical reports to support decision-making. Provided recommendations for website content optimization based on data insights to improve performance. Data Monitoring & Anomaly Detection: Monitored daily data dynamics, identified anomalies, and provided actionable recommendations for resolution. Campaign Performance Optimization: Achieved significant reductions in bounce rates and optimized content engagement, boosting session duration. Enhanced Ads campaign effectiveness and improved key metrics such as unique visitor count, click-through rates, and return on investment.
  • Digital Marketing & E-commerce Operation

    Shenzhen Luoteng E-commerce Co., Ltd.
    2020.05-2022.08(2 years)
    Data Analysis & Optimization: Skilled in data analysis using Excel and tools such as GA4 and Google Data Studio to derive actionable insights on web traffic, conversion rates, and user behavior. Digital Marketing &Amazon Store Operations: Led the optimization of Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, to enhance product visibility and drive sustained sales growth. Conducted market analysis to continuously refine advertising strategies, adjusting budgets and targeting to maximize ROI and improve campaign performance. Executed targeted promotional campaigns across social media platforms such as TikTok, Facebook, and Telegram, increasing brand visibility, customer acquisition, and engagement. Customer Experience & Feedback Management: Optimized Amazon store listings, enhancing product descriptions, images, and reviews to elevate the customer experience and increase conversion rates. Analyzed customer feedback and reviews to identify key areas for product and service improvements, boosting customer satisfaction and fostering brand loyalty. Inventory Management & Logistics Optimization: Collaborated with supply chain teams to maintain precise inventory control, ensuring timely restocking and preventing stockouts or overstocking, thereby optimizing overall inventory performance.

Educational experience

  • The Hong Kong Polytechnic University

    Electronic and Information Engineering
    2023.09-2025.03(2 years)
  • Shenzhen University

    Mechanical Design, Manufacturing and Automation
    2014.09-2018.06(4 years)
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