Putting my natural snarkiness to good use as a marketing monkey (that's not a typo) at Freelance.com Asia Pacific Pte Ltd. Currently focused on scaling the company to the Asia Pacific market/growing sales revenue/fine-tuning product-market fit through partnerships, social media and all the other jargon-heavy terms designed to make marketing folk like me look smart. Will start contacting you with a fun conversation!

Founder and lead consultant of Arcana Consulting, a full-spectrum agency providing turn-key marketing advisory services to both local and international SMEs in functions ranging from building marketing infrastructure to social media optimization and brand enhancement.Accomplishments:•Provided carefully-crafted advice to businesses ranging from commodities, lifestyle to Oil and Gas on issues including building marketing infrastructure and brand consolidation.•Gained keen understanding of SME and start-up operations. •Achieved first-hand exposure to the seed-funding, venture capital and fund-acquisition process.•Built strong connections with a wide range of professionals in the public relations, digital marketing, social media and retail advertising sphere.•Reinforced core competencies with enhanced knowledge acquired through advisory process.

Senior marketing executive fulfilling a plethora of corporate strategy, digital strategy, marketing planning, public relations planning, campaign execution, copywriting and research roles for all SME clients while playing a key part in event management, sponsorship acquisition, business development and account management. Accomplishments:•Key consultant, digital strategist and chief copywriter tasked with end-to-end marketing endeavours for external and internal clients including ideation, research, digital strategy, content development, and post-campaign evaluation for both Singapore and Malaysia markets.•Gained key insights into Search Engine Optimization and Marketing across various industry sectors while serving as key account manager for all tier-one clients.•Chief generator of practical, cost-efficient and creative strategies for business development, brand-building, market entry, corporate communications, social media and business innovation.

Key brand analyst in-charge of the “Insights” department who has played a key role in the conceptualization and activation of key business functions and the development of essential social media strategies using our in-house analytics engine.Accomplishments: • Key brand analyst in-charge of the Insights Department in-charge of research and report development. • Played key role in steering corporate direction and business development strategies. • Developed and implemented core “go-to-market” strategies. • Core player in client management, account servicing and business development.

Actively-participated in the research and development process of key strategies in the pitch for the regional Expedia account and played a key role in the coordination of the Burger King Singapore account. Accomplishments:• Learned key functions of an advertising agency. • Managed and coordinated the press, in-store and digital deliverables for three Burger King campaigns. • Participated in development of key strategies for both Above-The-Line and Digital tactics. • Played key role in coordination of social media calender for Burger King account.