(3 years 7 months) Malaysia

(2 years 2 months) Responsible to drive Company’s objectives to gain volume sales, profit and accelerate growth in the convenience, petrolmarts, pharmacies and mini market channel, be the channel expert to influence overall business plans and direction. Develop a long-term sustainable channel strategy, category plans to win in the future retail landscape within the specified customers. Build and manage trade customer business relationships at a senior and board level with decision makers and key influencers with external and internal stakeholders, to the benefit of the Company. This department includes direct leadership of 18+ individuals. Oversee 8 different categories with sales turnover exceeding RM750 mio annually. This channel registered growth of +14% in 2020 and +7% in 2021.

One-year assignment to roll-out SRM in zone AOA (Asia, Oceania andAfrica) as a commercial lead representative. Objective is to drive organic growth and value market share by optimizing Sales per kg/litre through better pricing, promotion and product mix. Conduct and lead in-market diagnosis and decision workshops, guiding local strategic revenue leads through analysis to make better business decisions. Track implementation progress, actions taken, and results achieved. Contribute to the ongoing evolution of SRM practices and team expertise by sharing Diagnosis and Decision learnings, and develop improved tools for the designated Strategic Revenue Management focus area. Market involved are Malaysia, China, Thailand and South Africa. Categories involved are Coffee, Milk Powder, Confectionery, and RTD. The intervention resulted in growth for rolling 12 months after the workshop is conducted with estimated incremental organic growth +2%.

(1 year 5 months) Category Development of Food (MAGGI®), for both Noodles and Culinary categories across 7 segments. Develop long-term strategies and managing short term operations to deliver growth via shopper and consumer marketing. Established a solid category and channel strategy to deliver Food Business Unit in a sustainable manner recording sales growth of +14% in 2018 and +10% in 2019 bringing MAGGI® brand 1bn sales in 2019 joining the “Billionaire Brands”.