Work experience

• Regional Head of Business Development (Key Accounts)

  Huawei

  2022.08-Current

  (3 years)

  3 years 7 months (3 years 1 month) • Develop strong relationship with key decision makers to drive project initiation, execution and prioritization. • Analyze portfolios and identify goals that align with organization’s regional initiatives and strategic directions. • Participate in commercial terms negotiation and contract finalization. • Support front-end (user experience, communications) and backend (technical, product) designing to ensure end-to-end smooth execution. • Provide consistent monitoring and timely feedback for improvements to internal and external stakeholders.
• Head of Singapore, Ecosystem Business Development

  Huawei

  2022.02-2023.03

  (a year)

  (1 year 2 months) • Build strategic collaboration with key partners by leveraging on the suite of products and solutions. • Discover, pitch, and secure new partners to build strong pipeline of opportunities and drive revenue through partnerships. • Create high level of products and solutions’ awareness in the market. • Perform thoughtful analysis on key industries, partners and market trends and influence ecosystem growth strategy. • Orchestrate cross-functional support (marketing, operations, product, finance,technical) that will help to setup partners’ ecosystem.
• Senior Manager, Ad Sales

  A+E Networks

  2021.05-2022.02

  (10 months)

  • Engage and manage relationships with advertisers and agencies (both linearand digital) across SEA. • Develop and execute strategy to achieve ad sales target and maximize revenue potential. • Think out-of-the-box and produce intelligent/creative pitches in collaboration with the client servicing team to meet campaign objectives, reflect the company’s brand values, and enhance the overall audience experience. • Deeply engage with and understand the advertising community to stay ahead of trends and report key client and competitor movements and strategies. • Communicate regularly with the company’s global sales teams to support, generate and secure global and/or multi-regional deals.
• Senior Account Manager

  StarHub

  2020.02-2021.02

  (a year)

  (1 year 1 month) -To provide integrated media advertising solutions across StarHub and other partners' platforms for advertisers and agencies (B2B) including platforms such as TV, direct, digital, social media and ooh. -Fully accountable for revenue performance in assigned accounts and ensure 100% accuracy in forecast numbers provided. -Establishing a positive long-term relationship with advertisers and agencies to grow business or market share. -To identify and acquire potential new businesses by developing effective sales and marketing strategies. -Conducting regular analysis of consumer media research to build pre, mid and post campaign insights. -Consistently running agency and clients roadshows to provide latest updates and media solutions.
• Integrated Solutions Manager

  StarHub

  2018.03-2020.02

  (2 years)

  -Developing integrated solutions and strategies across all StarHub’s platforms and beyond to grow Starhub media share and achieve advertising revenue annual target - Strategize effective strategies with Sales Team, Client Services Team, Media Analytics Team and relevant internal/external stakeholders such as Marcom, Corporate Communication, Legal and Marketing department. - Leveraging on insights of market trends, advertiser media buying preference and competition. - Create high impact, innovative and ROI-driven promotions to drive all StarHub key tent-pole integrated sponsorship properties, spot packages, mobile, events, digital advertising etc. - Developing and managing advertising opportunities including ideation, pricing, packaging, and partnership collaboration. - Supervise on every key project to ensure solution KPIs are met and delivered. - Manage trade events and roadshows to uphold relationships with clients and agencies.
• Account Manager

  Mediacorp Pte Ltd

  2013.07-2018.02

  (5 years)

  (4 years 8 months) -To promote transmedia platforms including TV, Press, Radio, Publication, Digital and OOH to advertisers and agencies (B2B). -Fully accountable for revenue performance in assigned accounts and ensure 100% accuracy in forecast numbers provided. -Establishing a positive long-term relationship with advertisers and agencies to grow the business or market share. -To identify and acquire potential new businesses by developing effective sales and marketing strategies. -Conduct regular analysis of consumer media research to build pre, mid and post campaign insights. -Consistently running agency and clients roadshows to provide latest updates and media solutions.
• Mobile peronal banker

  UOB

  2012.09-2013.07

  (a year)

  - Meeting monthly sale target for mortgage loans. - Providing professional financial (mortgage loans) advises and high level of customer service. - Building rapport with agents, valuers and solicitors to produce optimal process for customers. - Conduct weekly updates and training for corporate partners such as property agencies. - Conduct data-mining and leads generation independently. - Generate monthly sales report and ad-hoc report - Process loan applications and performs documentation checks including Know-Your-Customer and Customer-Due-Diligence checks on submitted application forms and supporting documents.
• First Impression Officer

  HSBC

  2011.08-2012.07

  (a year)

  - To provide a conducive banking environment - To be a one-stop solution station for mass and high affluent customers - Taking initiative to offer assistance and handle all customers' enquiries - Taking up ownership to handle all customers' complaints and investigations - Recommend appropriate financial products and services - Ensure accuracy of documentations and submissions - Conduct proper follow-ups with departments and customers
• Service Ambassador

  OCBC Bank

  2010.03-2011.07

  (a year)

  3 years 11 months (1 year 5 months) I was handling Customer Satisfaction and Service. - To provide a conducive banking environment - To be a one-stop solution station for mass and high affluent customers - Taking initiative to offer assistance and handle all customers' enquiries - Taking up ownership to handle all customers' complaints and investigations - Recommend appropriate financial products and services - Ensure accuracy of documentations and submissions - Perform pre-audit checks - Conduct proper follow-ups with departments and customers
• Premier Teller

  OCBC Bank

  2007.09-2010.03

  (3 years)

  (2 years 7 months) - Perform tellering duties and ad-hoc service duty requests - Suggest alternatives and best solutions for mass and high affluent customers based on situational needs - Ensure customers' satisfaction with efficient and effective services at all times - Ensure high accuracy in transactions - Suggest and assist in integration of improving operational routines

Educational experience

• Unisim

  of Business, Business and Psychology

  2008.01-2012.01

  (4 years)

Certificates