Work experience

• Brand Director, Product and Marketing EMEA

  New Era Cap

  2013.05-Current

  (12 years)

  Director of the New Era Brand Product and Marketingfor EMEA, as well as active board member of commercial teamManagement of the international Marketing team across the region.Full responsibility for the EMEA Product Development, which represents 90% of the product mix, across all categories, inc Sport, Culture and Team Sports.Driving the collaboration strategy and quick strike market development.Close working relationship with the US and other global regions, leading various global projects.Manage all partnership programs, inc NFL, MLB, NFL, Euroleague plus various football clubs, including Manchester United.Recently launched EMEA music collaboration program, new retail playbook, PR offence and Social Media strategy.Direct all brand and e/comm online activities.
• Marketing Director, Nike Retail, Western Europe

  Nike

  2009.01-2013.03

  (4 years)

  Creation and execution of the Western Europe Retail Brand Strategy within DTC (All Nike Direct, Franchise, Partner and Online channels).Brand responsibility across Bricks and Mortar and Digital channels.Strategic Brand management across the Western Europe DTC portfolio,Full marketing management of every brand campaigns strategy, inc Olympics 2012, Nike+ launch, Nike+ Fuelband, EC12 Football, Tour De France, Wimbledon and Champions League and World Cup.Leadership, development and management of the EHQ and country brand retail teams.
• Football Business Director, Northern and Central Europe

  Nike

  2008.09-2009.11

  (a year)

  Development of the football business and brand marketing strategy for the region (10 countries)Developed the regional World Cup 2010 plans, across all functions, to drive brand and revenue growth in each country.Managed the seasonal launch process, building regional and country plansManaged the NECE regional dedicated football teams, acrossNetherlands, Belgium, Sweden, Norway, Denmark, Finland, Poland, Czech Republic, Hungary and Slovakia
• Brand Manager Running - EMEA

  Nike

  2005.05-2008.08

  (3 years)

  Development of the Running Brand strategic positioning across EMEA.Management of the Brand team, inc Digital, Advertising, Retail, PR and Sports M’ktg.Development of all creative materials, delivering across all functions, each season Created and managed successful launch of Nike+, inc Apple partnership, across EMEAManagement of the EMEA consumer insights process, driving product creation
• Brand Manager NIKE Outdoor and Action Sports

  Nike

  2003.04-2005.05

  (2 years)

  Brand Management responsibility for Nike’s Outdoor division.Management of Country Brand Managers, in key markets.Developed Brand strategic direction.Development of all creative materials, inc Advertising, Retail, PR and Sports Marketing.
• Marketing Manager UK

  Salomon

  1999.02-2003.03

  (4 years)

  Responsible for the UK Brand Strategy and management, across all categories, of Ski, Snowboard, Skate, Surf and Outdoor.Managed a team of 4, working closely with the EMEA team on brand strategy.Worked and launched successful campaigns across my time, including the London Skate events, the Salomon Surf project and the Salomon X-Adventure Race series in the UK.
• Marketing Manager

  Berghaus Ltd (Pentland Group)

  1995.01-1999.01

  (4 years)

  Management of all marketing activity, advertising, PR, Retail Marketing and Sports Mktg.Management of of UK marketing team.Member of the senior management team of Berghaus, influencing all key strategic activity both internationally and in the UK market.Directing the Brand development and creative materials across the mix.
• Retail Marketing Manager / Sales Manager

  Gulf Oil GB Ltd

  1989.06-1995.08

  (6 years)

  Responsible for all retail promotional activity, including all sales promotion activity.Developed UK CRM programme, that resulted in company recognition award.Development of sponsorship programmes including motorsport (McLaren F1 GTR’s).Development of PR activity, exhibition and event management.Additional special projects, EG Brand Repositioning platform.24 month project as Retail Sales Manager, managing various regions with full P&L responsibility.