- Oversaw development & launch of top-selling dietary supplement line (8 SKUs)- Analyzed sales and market data to shape strategic sales and marketing initiatives- Led the development of an e-commerce website on Shopify. Employed a customer-centric approach for requirement gathering and effective stakeholder communication. Spearheaded roadmap development and task prioritization, enhancing user experience and operational efficiency.- As the sole Marketing Manager, demonstrated strong communication and planning skills, crucial for engaging with stakeholders and providing excellent customer support.- Orchestrated multi-channel marketing campaigns, significantly increasing brand visibility and customer engagement.- Organized and coordinated promotional events and webinars, enhancing community interaction and product awareness.- Developed brand identities for two supplement lines, including logo design and product packaging

SaaS platform for personalized Christmas video greetings for children (Russian-speaking market)Transformed the concept into a functional MVP within 3-month timeframe. Garnered 15K purchases from 69K trials, a 66% customer retention, and an 87% CSAT in the last season.- User Engagement: 69K free trials led to 15K video purchases in the 2021/2022 season.- Customer Retention Rate: 66%- Customer Satisfaction Score (CSAT): 87%- Directed the full development lifecycle, from in-depth market research to strategic planning and agile execution- Managed a cross-functional team of 10 contractors in IT, website design, video production, and copywriting- Played a pivotal role in the product’s iterative development, leading a major overhaul post-MVP launch, including content reshooting and technical enhancements, to meet evolving customer needs.- Actively involved in all critical decisions, ensuring the products continuous alignment with strategic goals and market trends.- Executed all marketing functions in the team, including strategic promotion planning, and campaign execution, driving brand awareness and product adoption.

- Led revenue growth projects, increased US online sales by 27%- Launched Amazon marketplaces in Canada, the UK, Germany and France- Achieved top 100-bestseller list placement for 30% of products by the end of year 1 after launch- Managed strategic website redesign that improved conversion rates by 19% in the first 3 months, coordinated and a cross-functional project team

Developed a smaller format restaurant prototype for the Outback Steakhouse:- Conducted research of industry competitors that have implemented similar concepts- Evaluated different types, customizations and changes and their effectiveness for the client- Developed brand identity including brand vision, consumer benefits, name and logo

- Developed and implemented marketing strategy for two CPG product lines with 200+ SKUs total, achieving a 5% sales increase- Orchestrated efforts in cross-functional teams including recipes R&D, Product Sales, Finance and Supply Chain to delivery on aggressive product plans- Led the development of 5 new products and their entry into the market: $1.4MM annual sales at the end of the first year- Developed an annual sales plan, P&L statement, annual budget, new product launch plan and an optimization plan for the product categories- Led a cross-functional team to develop 3 and 5-year strategies for launching new products for all product categories of the company