• Managed wellness portfolio brand strategy and innovation funnel, leading to successful launch campaigns.• Oversaw brand performance and communication plans, including budget management and reporting.• Developed creative assets for brand communication and media strategy, driving brand awareness and engagement.

Developed and executed marketing strategies for Johnnie Walker, Captain Morgan, and Baileys brands to meet brand KPIs.Led brand communication campaigns to recruit new consumers and increase brand awareness.Analyzed market trends and consumer insights to drive brand growth and market share.

Responsible for development and execution of the Sunlight laundry brand strategy ,communication plans & brand activities. Responsible for development and deployment of communication and innovation strategies,managing all marketing campaigns across print, broadcast and online platforms . Ensure that Sunlight products meet customers expectations and to build the overall brand power of Sunlight South Africa

Senior Assistant Brand Manager OMO Auto’s & Bleach LeadRelaunch OMO Bleach with improved multipurpose functional claim and variant differentiated packaging .Doubled the OMO Bleach volume from 2019 to 2020 working with CCD team to land both marketing & customer opportunities.OMO Auto strategic ambition in South Africa to grow and accelerate auto liquids. Tracking well against capsules & liquids penetration and share in 2021 .OMO Auto liquid have become the market leader for the category in April 2021 at 39% value share MAT 2021 with latest Nielsen share reads. . Relaunch OMO auto liquids in 2020 with improved formulation and packaging to increase penetration and accelerate auto liquids as future formats to future proof the category:Development & execution the OMO auto liquids plans (Project Solar TV, Key Visual, Precision Marketing Campaign, Shopper Marketing Campaign for 2020- 2021)Superior Communication on project Solar OMO auto liquids. Ensuring more than 80% of Solar digital post of have higher engagement & CTR versus Unilever average. Meeting OMO Data Acquisition Target for 2020 and overseeing the Laundry tips and product page SEO/SEM on autos and bleach.

Senior Assistant Brand Manager for Ola Ice-cream Assisted with development and deployment of project Ola Joy in 2019Delivered Lower tier portfolio and route to market with R20M iTO and contribute to the turnaround of the Ola impulse segment in 2019Artwork development and rollout of OLA JOY within 6 months concept to launch. Brand lead for Ola Barbie and Hotwheels Licensing portfolio , GTM and campaigns :Lead OMO Barbie 2019 campaign from concept to deployment The launch of the Ola Barbie tub was accompanied by a purpose led message and campaign video which inspires you girls to be anything and make little girls happy. Artwork Packaging& campaign addressed social issues such gender and racial diversity Unstereotype gender careers roles by showcasing four career Barbies inspired by STEAM Education ( In 2020 this campaign was nominated as an OOH Loeries finalist :The Ola Barbie campaign incorporated a collectable sticker pack aimed at driving sales within MT & TT and driving volume . The stickers are used to help little girls upcycle their empty tub and transform them into a “Dreamboxes” to encourage sustainability through recycling and repurposing the empty packaging:Successful launch project Surprise , themed ranges ( 2018 &2019) ,strategic intent was to refreshed the Rich n Creamy Brand portfolio with new concept led artwork, offer new innovative flavour and colour combinations and improve product profitability ( Gross Margin %)The Magical Unicorn Ice-cream Cups are spreading their magic across the platform with over 3200 saves on Instagram and an engagement rate of 1 in 8 in just 24hrs. This campaign made Ola one of the top 50 brand on the platformSuccessful launch project Gold Leaf. Launch of Gino Ginelli Crème Brule and Hazelnut Praline, two new innovations under Gino Ginelli 1,4L range

Key Responsibilities of a Field Marketing / Field Sales Analyst To oversee the marketing activities and in-store execution of campaigns across retail accounts . Maintain the execution initiatives driving/ increasing visibility , on-shelf placement, planogram compliance and increasing sales.Key competencies include :Planning , Organizing, coordinating and providing active support to Field Marketing/ Field Sales team.Assisting in managing marketing communications, retail strategies that would be relevant for the in-store execution online / offline .Working closely with Retail marketing and Account teams to ensure all campaigns and initiatives are coordinated and executed within the sufficient lead times as well as establishing tracking and performance mechanisms to provide feedback to the business.

Served as a direct interface between Customer Teams, CatMan and BrandBuilding. Assisted with the development of strategies around key retail environments and brands.Assisted with the execution on national launches, re-launches,line extensions and promotions.Retail Marketing/Trade Marketing Trainee Competencies included:Understand different Retail Environments such as Hypers, Supers, Pharmacy etc., as well as the shoppers for each environment.Understand Assortment for each retail environment.Assist Retail Environment Managers with updates, analysis, projects etc.Ensure the successful implementation of brand plans, re-launches, packaging changes, and other marketing initiatives

Assisted on Toothpaste portfolio at Colgate Palmolive Oral Care Marketing DepartmentAssisted with the development and execution of brand plans, programs, and go-to-market activities to achieve the brand’s short and long term business objectives. Marketing Management Trainee functional competencies included:Collection and analysis of market data to develop brand strategies on local and regional level.Monitoring and analyzing sales value, volume and distribution performance using marketing information databases such as Nielsen data.Assisting on Colgate Herbal and Maximum Cavity Protection Toothpaste Brand Strategies.Collaborating with agencies to develop online content for the Colgate Palmolive Facebook pageAssisting Oral care team with development of the sales activation plansProficiency working with insights & Analytics ( Nielsen and BMI data)Developing and adapting the communication materials (TV, Print, POPM) with agencies.Overseeing Artwork development on packaging or in-store promotional materials and assisting with the Artwork approval processes.

Managed the distribution of finished goods. Collaborated with source plants , warehouses and third party logistics providers.Managed international distribution channels, procurement, customers services and logistics.CS&L Function-specific Competencies included:Supply Chain CollaborationOrder fulfillmentManaging Distribution Operations & NetworksCustomer Relationship DevelopmentContinuous ImprovementLogistics Systems & AnalysisBusiness & Financial UnderstandingLicense procurement

Developed administrative, communication and customer relationship management skills .Student Assistant Competencies included:TroubleshootingCustomer Relationship ManagementData CapturingBasic Administration