Work experience

• Junior Game Writer

  Cozy Bee Games

  2024.08-Current

  (a year)

  Plan and implement the primary narrative for the game Ranch of Rivershine Develop detailed lore and authentic dialogue for the game's NPCs for additional depth Collaborate with the developer to ensure creative pitches align with the game's direction and gameplay
• Marketing Coordinator

  Behaviour Interactive

  2023.01-2024.06

  (a year)

  Managed partner relationships as the brand lead for Dead by Daylight Mobile and licensed goods Collaborated with the Community team to direct Dead by Daylight Mobile’s copy and social media strategy Developed the Dead by Daylight merchandise brand strategy and created immersive copy to boost sales
• Brand Marketing Specialist

  Onoma (Formerly Square Enix Montreal)

  2019.06-2022.10

  (3 years)

  Led the marketing asset creation with external agencies, including trailers, key art, character design Conducted competitive benchmarking on visual brand identity and created naming proposals for a new IP Created project-wide processes for internal marketing asset creation and distribution Managed the UA creatives campaign, from mandate to final delivery of assets Used Community listening tools to perform competitive analysis on UGC Used mobile intelligence platforms to perform KPI benchmarking Contributed to new IP brand strategy, including target audience, positioning, key messaging Performed market research on the APAC region in preparation for global launch
• Copywriting Intern

  Labelium

  2018.01-2021.01

  (3 years)

  Wrote descriptions for new products in the fashion and cosmetics industry to generate search engine traffic Researched client brands to understand their brand narrative to create copy that respects the client’s brand voice Utilized data driven keywords to ensure high click-through rates through SEO
• Research Assistant

  McGill Desautels MDIIM

  2019.09-2020.04

  (8 months)

  Conducted competitive analysis for the dairy industry to provide insights for the product development team Utilized machine learning techniques to measure sentiment with natural language processing
• Writer

  Twenty West Media

  2019.01-2020.01

  (a year)

  Published blogpost-style articles to promote small businesses and special events in Montreal Interviewed key stakeholder figures to ensure an informed tone to articles Wrote high volumes of copy with quick turnaround to respect client deadlines while delivering consistent quality

Educational experience

• Faculty of Management

  Marketing, Concentration in Business Analytics

  2016.09-2020.04

  (4 years)

  Awards: Dean’s Honor List (2016-2020), awarded to the top 10% of undergraduate students

Languages