Led a team of marketing specialists to develop and implement channel marketing strategies for over 12 channel partners Crafted a comprehensive partner marketing toolkit, leading to a 25% increase in partner-led activities Optimized a $1.5M marketing budget by reallocating resources from low ROI channels to high converting campaigns; achieved a 20% reduction in cost per acquisition and a 15% increase in overall program effectiveness Spearheaded the launch of partner programs, resulting in 15% more customer reviews and engagement Championed cross-functional partnerships to establish brand uniformity across 20 marketing materials and campaigns; integrated customer feedback to drive a 30% uplift in conversion rates and a 20% surge in customer loyalty Institute a data-driven approach for campaign analysis, increasing ROI by 20% through refined targeting and messaging Captained the co-op marketing funds (MDF), ensuring compliance and efficient use of resources

Promoted within 12 months due to strong performance and organizational impact (one year ahead ofschedule) Managed relationships with key channel partners, including distributors, resellers, and OEMs, to identify co-marketing opportunities, negotiate contracts, and drive mutual business objectives Implemented a sales enablement platform to streamline communication, deliver training resources, and track partner performance. Resulting in improved partner engagement and faster time-to-market for new products, and a 10% growth in revenue Conducted regular business reviews with partners to evaluate performance against KPIs, identify areas for improvement, and develop action plans to drive revenue growth and market share