Work experience

• Marketing Executive

  Kingdee International Software Group (H.K.) Ltd.

  2023.03-Current

  (2 years)

  Responsibilities included market planning, design, management of Digital Marketing Campaigns. Improvement of website UI/UX user experience, and coordination of various large and small-scale events, including those co-organized with third-party associations. Organize large events with over 300 attendees, managed by a marketing department consisting of only 2 individuals. Experience at Kingdee enhanced skills in marketing strategy, design, digital campaign management, website user experience enhancement, and event coordination.
• Marketing Executive

  Hair Again 2000

  2022.06-2023.03

  (10 months)

  Responsibilities included marketing campaign strategies, advertising shoots, design, management of Digital Marketing Campaigns. Improvement of website UI/UX user experience, data analytics. Due to the intense market competition, resource allocation for SEM and daily updates for SEO were deemed particularly important. Skills in strategic marketing, advertising, design, digital campaign management, and website user experience optimization were enhanced.
• Production Assistant

  Casetagram Limited

  2021.11-2022.06

  (8 months)

  Responsibilities included concept design, marketing campaign strategies, event planning, and some design work. Design concepts, strategic marketing campaigns, planning events, and contributing to design projects.

Educational experience

• Open University of Hong Kong

  Bachelor of Fine Arts in Animation and Visual Effects

  2017.09-2021.07

  (4 years)

Languages