Contract-based *** (Paid Media & SEM: B2B) Targeting APAC Markets • Expand logistics networks and generated high-quality leads using LinkedIn Sales Navigator. Leveraged sponsored InMail for direct messaging and crafted sponsored posts to increase visibility and engagement • Design and implement comprehensive digital marketing strategies that align with the company’s global business objectives. This includes paid media (Google Ads, YouTube) and email marketing to drive brand awareness, lead generation, and customer engagement across multiple regions (Lead Generation and Customer Acquisition) • Design global campaigns to resonate with local audiences by considering cultural nuances, language preferences, and regional trends. Ensure consistency in brand messaging while tailoring content to meet the unique needs of each market (CRM Program / Salesforce) • Plan and implement CRM initiatives to achieve strategic goals, including a CRM marketing calendar with strategy & budget planning for our premium members, communications, logistics activities & global freight events • Execute loyalty programs and member redemptions. Orchestrated joint promotions to leverage business opportunities and deepen customer engagement (Corporate Communication) • Develop and implement comprehensive global communication strategies to promote the group's brand and values across various channels • Produce quality write up, including social media posts, press releases, articles, as well as public speaking for international logistics events (E-commerce: Selling Supplement & Fashionwear ** B2C **) Group Side Business • Assist in managing online business operations on marketplaces such as Shopline, HKTVMall, and Carousel, ensuring smooth day-to-day operations and optimal performance • Devise strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store • Provide analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through, and offering code performance (Market Research & Data Analytics) • Conduct in-depth market research to gain understanding of the shipping demographic, personas, and emerging market trends. Leverage insights to inform marketing strategies, ensuring relevance and resonance with target audiences. • Utilize data analytics to identify trends and business prospects. Provide recommendations for both existing and new lead-generation campaigns (Brand Building) • Sets brand planning calendar, coordinates cross-functional activities and planning processes, and manages timelines always to stay ahead of the logistics industry • Leads the development of strategies and objectives as a transportation pioneer via year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles (SEO) SEMrush • Implement robust SEO strategies, keywords development, competitors analysis and improve backlinks to increase online visibility (Event Planning & Coordinator: Exhibition & Conference) • Conduct short- and long-term planning and management for events and sales • Organize and lead collaboration with the Marketing Team on event concept, graphic design/production/printing, and event marketing • Negotiate costs and services with vendors; book event space, order all supplies/decorations, coordinate audiovisual equipment & operation, make travel arrangements (Hotel & Hospitality)

Authored, edited, and proofread high-quality communications materials, including hotel web content, press releases, EDMs, print collateral, and newsletters in English and Chinese, ensuring brand consistency and cultural relevance. Managed the hotel’s social networking presence across Meta Suite platforms (Facebook, Instagram), driving engagement through compelling content, videos, and images. (KOL Campaign & Rewards Program) Establish with hospitality KOL & influencer strategies that enhance brand awareness, drive engagement, and increase sales Monitor and analyze rewards program performance, implementing data-driven adjustments to maximize ROI and customer retention (Media Planning) Develop and execute PR and Media plan, generating online and offline Media coverage on both local and international platforms for our hotel Establish the network and collaborate with business partners and media to explore new promotion channels and joint promotion opportunities (Communication & Projects) Oversee and manage the communication and touchpoint of hotel planning including offline, digital, social across customer journey Control, maintain and review on the hotel marketing projects to assure meeting business objectives, deadlines and working within budget (Brand Building) Cultivate comprehensive branding strategies to enhance our hotel’s visibility and reputation within the target industries Define and communicate the unique value proposition of Concerto Inn. Craft compelling brand positioning and messaging that resonates with the target market (SEO & SEM Management) SEMrush : Proven tracks of increased traffic & leads Foster SEO strategies for our hotel to drive website traffic and lead generation (Keywords development, building content, performance tracking) Expand the hotel’s online footprint by sharing content across multiple channels, including embedded onsite videos, photos, and backlink strategies (Design) Photoshop & Canva • Carry out engaging graphic designs for hotel’s digital platforms, including websites, mobile applications, social media, and print materials • Responsible and branding direction website, campaign layout and product packaging material design (Market Research) – MavSocial & Google Analytics Analyze hotel sales and operations data to identify potential risks and trends, providing technical insights for contract performance and strategic planning Monitor competitors’ activities to identify industry-relevant practices prevalent in online and mobile communications for developing new strategies (Event Catering Planner) In charge of events related to company seminars, conferences, weddings, private parties and team-building sessions Provide coordination for the team by effectively delegating and assigning tasks, creating timelines, and helping team members prioritize workloads Ensuring that all events are planned and executed within the agreed budget To act as a primary point of contact to showcase the facilities, explain the services and terms and conditions where appropriate Epicurean Group (F&B Industry)

(Social Media & Contents Development) Responsible interacting across all relevant social and digital platforms for all restaurants including WeChat, Facebook, Instagram, Forums and YouTube (Western/Japanese/Chinese Cuisine) Craft compelling content and video storyboards to ensure they meet current standards and align with brand messaging Draft and manage corporate materials including newsletters, press releases, website content, social media posts in bilingual versions (Media & Customer Relation Management) Organize roadshow to update customers/ business partners on the latest F&B trends & opportunities Craft and plan overall PR/ marketing strategies, including PR media angles identification, media release, media calendar, media enquiry, pitching draft, event management and KOL management In line with our F&B group’s vision, strategy, and goals, contribute to the development of integrated and omni-channel marketing strategies to generate brand awareness, online traffic and patrons engagement (SEM) Emerge paid advertising strategies for our restaurants across all Google channels to boost Party reservations and improve customer engagement Evaluate campaign performance and effectiveness; providing data-driven insights to drive and optimize key performance indicators (e.g., traffic,engagement, conversion, leads) across various digital marketing funnels (SEO Campaign & Optimization) Initiate, plan and implement digital marketing programs including SEO, website and mobile format development of our restaurants Implement SEO campaigns to drive traffic, generate leads and enhance brand awareness (RSS Feeds, Testimonials, Media Linkage) Relevant, long-tail keywords development, photos and hot topic videos to improve a higher ranking in Google search engine (Corporate Communications) Assist in developing crisis communication plans and protocols. Be responsive and provide support during critical situations, ensuring timely and accurate communication to stakeholders and the media To ensure effective cross-departmental communication to handle both guest and operational issues effectively and efficiently (UI/UX Design & CMS Control) Wordpress & Wix Help build an intuitive and captivating user interface demo page for our restaurant group’s webpage revamp project Enhance and maintain the CMS with content, banners, layouts, and updates to provide our customers with the latest industry information (Performance Tracking) – Qlik, MavSocial & Google Analytics Analyze performance and business-related data to identify trends, opportunities, and challenges to grow the artiste's business portfolio Utilize paid social channels to analyst reports, schedule posts, team communication and manage online tasks Staying up-to-date with the latest marketing technology trends and best practices and exploring innovative AI application scenarios

(E-commerce) Shopify Lead and manage the daily operation of our fashion e-commerce platform, such as product listings, pricing, marketing campaigns/ deals/ promotions, and order fulfillment (Korean Fashion) Responsible for eShop business & technical development, project budget & resources, scope & timeline, and risk management Strategize festive sales activities including designing campaign pages, product bundles and loyalty program (International E-commerce Market Place: Amazon, Lazada, HKTVmall) Supervise overall management and revenue growth of our stores, fostering sales with festive promotions, customer program and last-minute purchase Develop and implement strategies to drive traffic, increase sales, and expand our product offerings on the marketplaces (CRM Program / Monday.com) • Plan and execute CRM programs and campaigns, ensure communications to customers are prepared, briefings to internal teams are thoroughly conducted, and post-mortem reports • Regularly review and design operating procedures related to the fashion privilege program and provide training and guidelines to all staffs to ensure that everyone uses the procedures in a consistent manner (Retail Marketing) Interpret customer and shopper behavior to define the promotions’ objectives, select up-selling techniques Development of the strategic roadmap and product assortment for the brand within the market context of competitor’s offerings, consumer insights and business impact (Social Media Management and Paid Social Advertising: SEM) Develop and manage online advertising campaigns through Meta Suite and YouTube to reach target audiences and drive conversions Manage SEM campaigns, including keyword research, display and video ads and merchant listing to generate leads (Analysis & Performance Review) – Qlik, Sprout Social & Google Analytics Leverage industry reports and consumer data and insights, define and measure brand equity and support ongoing analysis and reporting of digital marketing and social media activities Provide analysis on metrics such as weekly/monthly sales by department, campaigns and new product sell-through and offering code performance (Local & Overseas Event Producer: Hong Kong Fashion Fair / Conferences / CatWalk Shows) Travelled to Korea and China to organize fashion shows & events Coordinate venues, suppliers, handle client queries and troubleshoot on the day of the event to ensure that all runs smoothly and to budget Manage event content write-up for presentation material and provide regular updates to different functional teams, stakeholders, sponsors and business partners

(Digital Marketing) Manage, create and optimize engaging content across multiple channels - including websites, E-newsletter and affiliates’ page Lead and develop the brand's digital marketing strategies and execution plans in alignment with brand strategies to increase brand awareness, engagement, and conversions Plan and implement activities of SEO & Content with internal and external stakeholders to drive traffic to website (Email Marketing) Create and implement email marketing campaigns that deliver brand awareness, attract new and retain current customers, increase customer engagement, and drive sales Drive continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue Responsible for conducting A/B testing, which involves testing emails to see which are the most successful (Social Media Network: LinkedIn) Regular updates on LinkedIn to show our corporate status Cold reach to search for potential customers Direct InMail Message Advertisement (Event Organizer: Jewelry Exhibitions - All Year Round / Local & InternationalConferences) Plot and coordinate the three biggest jewelry shows in Hong Kong (Mar, Jun, Sep) Required to travel globally for jewelry shows (Been to Geneva, Thailand,China.. etc) Provide day-to-day event planning, preparation, and project management for multiple national meetings, large-scale conferences, and other events for a variety of clients simultaneously Coordinate and liaise with the event organizer and production house to implement marketing plans Develop marketing proposals in advertising budgets, media channels, promotion-related materials and marketing activities for the duration of the fair Monitor and evaluate the entire event’s performance and effectiveness of our marketing campaign Analyzed luxury brands on their performances and used the data to identify potential perceptions (Chanel / LV / Richemont / Dior / Gucci / Hermes andetc...) (Survey Marketing) Explore insights and gather business responses by surveying existing and potential customers Develop new business with distributors. Establish a durable relationship, schedule and arrange conference calls, client meetings, roadshows and investor events

One-on-one coaching duties Manage and instruct newer colleagues with customer techniques and skills Effectively manage large amounts of incoming calls Organize reports and follow-up activities with clients Handle complaints, provide appropriate solutions and alternatives within the time limits and follow up to ensure the resolution Generate sales leads Offer insurance & guarantee delivery services (Best Sellers in consecutive quarters) Build sustainable relationships of trust through open and interactive communication

Customer Service Representative Instruct & co-ordinate newer colleagues on job duties Manage key account customers Identify and assess customers’ needs to achieve satisfaction Provide accurate, valid and complete information by using the right methods/tools Furnish a detailed explanation of undeliverable shipments & giving the best options Analyst and give POD reports for daily basis