Work experience

• Assistant of Marketing

  Hong Kong Biotechnology Organization-BIOHK2025

  2024.12-2025.03

  (4 months)

  Planned and executed omnichannel digital campaigns, designing event brochures and social media content via Canva. Leveraged A/B-tested email subject lines to achieve 65% website traffic growth, 28% EDM open rate (industry average: 15%), and 200% ROI through sales lead handoffs. Identified 80+ strategic partners (biotech associations/enterprises), and facilitated 30+ cross-border collaboration meetings, achieving 40% partnership conversion rate.
• Head of Marketing Department

  Ziwei Ruiao Information Technology Co., Ltd.

  2024.01-2024.08

  (8 months)

  Designed and executed 3 O2O campaigns combining online viral mechanics with offline experiential events, driving 4,000+ new users and 10,000+ average participations per campaign. Operated the official account fan community (8,000+ users in total), plan "Check-in to Collect Coupons" long-term operation mechanism, and promote community users to spontaneously invite 400+ new users per month. Operated WeChat official account, Curated 10+ posts with viral hooks, optimized push schedules through A/B testing, increasing open rate from 12% to 21% and gaining 3,200+ new followers in 6 months.
• Intern of Marketing Event

  BYD Company Limited

  2023.07-2023.12

  (6 months)

  Assisted in the implementation of 3 offline activities, responsible for the detailed verification of material distribution, 200-500 people check-in process control and other basic implementation work. Collected 50+ innovative automotive marketing cases, compiled key ideas into a comparative study spreadsheet to support the year plan.
• Project Assistant Intern

  Bosch Automotive Components Co., Ltd.

  2022.06-2022.09

  (4 months)

  Assisted with daily engineering project coordination, organized data for analysis using Excel to streamline workflows, contributing to a 10% improvement in project efficiency. Managed documentation for over 50 projects via Microsoft Word, implementing a standardized filing system that improved team access speed and reduced retrieval time by 30%.

Educational experience

• The Hong Kong University of Science and Technology

  Master of Arts in Social Sciences

  2024.09-2025.07

  (a year)
• Southwest University

  Bachelor of Management, Major in Marketing, Minor in Applied Psychology

  2020.09-2024.06

  (4 years)

Languages