· Gala Event Coordination: Supported the planning and execution of Rcoz’s flagship annual gala, managing guest outreach for 90+ attendees via Paybee, sending reminders, and overseeing registration and onsite logistics. · Campaign & Pledge Management: Designed and implemented a live pledge dashboard visualizing real-time donations; reconciled post-event data with detailed Excel tracking reports. · Creative Content Production: Produced event visuals including the official poster and a highlight video showcasing Rcoz’s impact, displayed during the gala. · Marketing & Outreach: Led promotional efforts for “Chalo Baatein Kare,” setting up registration via Luma and Eventbrite. Designed and distributed posters across local neighborhoods and community WhatsApp groups, raising awareness and attendance. · Event Logistics & Post-Event Impact: Tracked task progress, coordinated setup and teardown, and collected post-event survey feedback to measure impact and improve future programming. · Youth Mental Health Workshop: Designed and led an interactive mental health workshop for 18 high school students, teaching topics like identity, cultural stress, and suicide prevention (ALGEE framework) through creative activities and discussion.

· Strategic Campaign Development: Designed and implemented integrated marketing plans across print, digital, and social media, driving a 30% boost in brand recognition and rise in client satisfaction. · Timeline and Meeting Coordination: Efficiently managed timelines for multi-channel campaigns, while ensuring internal calendars remained up-to-date. Scheduled and facilitated team meetings with prepared agendas and documented key decisions, fostering clear communication and project alignment across departments to meet crucial deadlines. · Client Engagement and Project Management: Acted as the primary point of contact for clients, organizing project meetings and ensuring timely, multi-channel campaign execution, which enhanced client loyalty and overall satisfaction. · Digital Optimization and Analytics: Improved inbound strategies, increasing email open rates by 25% and optimizing AdWords and web analytics for higher site traffic and conversions. · Collaborative Content Creation: Partnered with design teams to develop impactful marketing materials, enhancing brand consistency and appeal. · Event Management: Led event coordination efforts that resulted in a 50% increase in booth traffic at conferences and trade shows, significantly elevating brand presence.

· Market Research and Strategy Development: Conducted in-depth market research, gaining valuable insights into consumer behavior and competitor positioning that informed effective marketing strategies. · Influencer Marketing and Brand Visibility: Managed influencer partnerships, increasing brand awareness and driving notable sales growth, while gaining hands-on experience in relationship management and outreach. · Social Media Campaigns and Analytics: Executed data-driven social media campaigns, using performance insights to optimize strategies and maximize engagement, contributing to an understanding of metrics-driven marketing. · Stakeholder Reporting and Presentation Skills: Created detailed reports and presentations, enhancing my analytical abilities and experience in conveying insights to support strategic decision-making.