Summary

Work experience

• Global Marketing Lead - Imaging (Camera Lenses & Peripherals)

  Sony

  2024.04-Current

  (2 years)

  - Develop global marketing strategy for imaging peripheral - Own end-to-end go-to-market execution including: - Global launch and PR timing strategy - Regional strategy deployment to local sales companies - Sample allocation and influencer / media seeding direction - Coordinate cross-functionally with Engineering, Supply Chain, Regulatory, and Planning teams to ensure on-time launch and supply readiness - Manage category-level annual budget planning and global strategy materials - Drive post-launch performance optimization using VOC insights and regional reporting Key Results - Scaled best practices across regions, establishing repeatable launch and execution models
• Domestic Camera Marketing (Japan)

  Sony Marketing of Japan

  2022.10-2023.09

  (a year)

  - Led product launch strategy including targeting, positioning, and messaging - Executed influencer seeding, content development, and launch events - Collaborated with media partners to drive adoption among younger and fema
• Domestic Route Sales

  Sony Cosumer Sales

  2021.04-2022.09

  (a year)

  - Managed sales activities for consumer electronics products including TVs, audio, and cameras 学歴

Educational experience

• 早稲田大学 WASEDA University

  艺术

  2017.04-2021.03

  (4 years)
• universitat salzburg

  2018.09-2019.07

  (a year)

  德国交换生