Juliano da Silva
Country Manager Brazil & LATAM
MaleCountry ManagerLive in BrazilNationality
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Summary
Experienced Managing Director with 10+ years of experience driving growth in renewable energy and energy storage
across LATAM. Proven track record in scaling operations, leading market entry strategies, and managing P&L in high
growth environments. Strong expertise in BESS, solar PV, and advanced energy technologies, with a focus on building
strategic partnerships and navigating complex, cross-cultural markets.
Work experience
Country Manager Brazil & LATAM
Sinexcel2025.09-Current(a year)- Leading Sinexcel’s market entry and expansion in Brazil and LATAM for energy storage solutions, with focus on utility-scale, C&I, and microgrid applications. - Defining and executing go-to-market strategy, including partner ecosystem development (EPCs, developers, OEMs). - Driving strategic positioning of PCS as a core component for grid services, compliance, and future revenue stacking. - Building and managing +3GW pipeline across +8 countries, covering utility-scale, C&I and hybrid storage applications. - Establishing partnerships with global battery manufacturers and integrated solution providers. - Supporting HQ with market intelligence, regulatory insights, and competitive positioning in LATAM. - Leading technical-commercial discussions for complex BESS projects, including system architecture and application design. - Representing the company in key industry events and strengthening brand presence in the region.Country Manager Brazil & South LATAM
SolarEdge, Brazil2019.10-2025.08(6 years)- Led the strategic growth of the Brazilian operation of a global company listed on NASDAQ, increasing annual revenue from USD 8M to USD 24M, through strategies focused on technology and added value. - Oversaw full operations (sales, logistics, support, marketing) across multiple countries. - Managed cross-functional teams of 20+ people with performance-driven KPIs and a culture of excellence. - Led strategic negotiations and built solid partnerships in the tech ecosystem. - Delivered thought leadership at industry events and built strong relationship with high- level stakeholders. - Supported global HQ with market intelligence and data-driven decision-making. - Ensured compliance with corporate policies, industry regulations, and emerging tech standards. - Frequent travel to develop key accounts, investor relations, and business acceleration initiatives. SolarEdge, Brazil regional sales manager - southern brazil - Expanded regional presence through strategic engagement with B2B clients (distributors,EPCs, installers, investors). - Built and maintained key account relationships and executed sales strategies aligned with global direction. - Actively participated in brand positioning, trade shows, and educational workshops.Energy Engineer & Business Developer
L8 Energy2017.01-2019.09(3 years)- Launched company operations in Curitiba, managing market entry strategy and distribution model. - Built strategic alliances with global manufacturers. - Led e-commerce platform development and customer-facing technical support.Energy Engineer
ORTUS Engineering2016.01-2017.01(a year)- Founded and developed solar PV and energy efficiency consulting firm for C&I clients. - Delivered tailored engineering solutions for on-grid solar systems.
Educational experience
ESIC Business & Marketing School, Curitiba
Master’s in People and Business Management.2022.01-2024.01(2 years)Universidade Tecnológica Federal do Paraná (UTFPR), Curitiba – Brazil.
Master’s in Sustainability.2017.01-2019.01(2 years)Universidade Tecnológica Federal do Paraná (UTFPR), Curitiba – Brazil.
Bachelor’s in Industrial Electrical Engineering.2009.01-2016.01(7 years)Université de Technologie de Belfort-Montbéliard (UTBM), Belfort (90), France.
Bachelor’s in Energy Engineering2012.01-2015.01(3 years)
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