(July 2019 - June 2024) Develop & maintain product market fit framework, collaborating with mobility partners to plan & execute tests on different electric vehicle products/services. Lead projects in the development of go-to-market products and services, including hardware such as 2-wheeled vehicles, batteries, and battery swapping solutions. Manage & oversee the development of software for GrabElectric's technology platforms. Oversee & coordinate on-ground operations for B2C/B2B pilots, establish and maintain data collection processes & workflows, ensuring data accuracy and completeness. Conduct research to gain user insights with business development recommendations leading to the successful scale up of electric vehicles and BaaS network. Achievements: - Contribute to establishing a new revenue stream with the launch of electric vehicle product/service offerings for driver partners in Indonesia and Thailand. - Scaling up to more than 10,000 electric motorcycles in Indonesia. - Successful expansion of BaaS (Battery-as-a-Service) network to more than - 1,200 battery swap stations across 8 cities in Indonesia. Regional Lead, Partners Community (August 2017 - June 2019) Develop regional partner communities strategy, build and implement a scalable partner community framework with focus on transport and food business verticals. Build partner community playbook/training modules that define the structure, roles, and responsibilities of partner community teams. Establish process flows & protocols for in-market partner community teams, to generate regular reports and execute daily scope of work with higher efficiency. Conduct audits to identify improvement opportunities & ensure consistency across all channels, with more engaging partner communities, establishing positive advocacy within the community. Work closely with the leadership team as part of the regional crisis management task force. Support in the transition of social community management (Social Media CustomerCare). Achievements: - Established partner communities (6-digit, with 5-digit active users) in key markets across South East Asia, establishing an effective 2-way partner communication channel. - Contribute to the increase in retention rate (Up to 20%) of driver-partners. - Successful transition of Social Community Management Pilot from Customer Experience Org. to Marketing Org. within 6 months. - Increase in NPS score for social care support (Up to 30%).

Develop marketing strategy with focus on digital, social media, and community management. Execute global and local campaigns, taking on both lead and supporting roles. Key communications lead for product launches, focusing on live broadcast solutions. Achievements: - Supported more than 50 product launches across Singapore, Malaysia, Taiwan, Hong Kong, India, Indonesia & Philippines. Products launched included smartphones, smart-home products, and digital lifestyle products such as powerbanks, air purifiers, headphones & etc. - Built a 6-digit strong social fan base for Xiaomi Malaysia in less than 18 months. - Consistent 2-digit social interactions organically (Malaysia, India) Note: Benchmark single digit % vs fanbase. - > 50% positive engagements on social media (Malaysia, India). - > 70% share of voice on social media (Malaysia, India). - Up to 70% response rate for brand-fans responses. - Success in marketing & sales campaigns: 5 digit revenue in 1 day for a single product (Malaysia). 7 digit revenue in one week featuring multiple products (Malaysia). 8 digit revenue in a single campaign (India).

Develop integrated social marketing strategy for key clients. Execute social content listening & reporting initiatives and oversee social community outreach efforts. Client account servicing (Telekom Malaysia, Microsoft, RHB, Cerebos, Munchy's,Malaysia Airlines & etc). Social media campaign management (Planning, Execution, Monitoring &Reporting). Achievements: - Awarded Silver for Digital Agency of The Year in MARKies 2013 (Malaysia). - Awarded Best Use of Social in MARKies 2013 (Malaysia). - Awarded GOLD and SILVER (Best Use of Social Media) in Malaysian Media Awards 2013.