Work experience

• VP / GM Americas Operations

  WYBOT

  2024.07-Current

  (2 years)

  (1 year 7 months) Appointment to the General Manager | Vice President of the Americas for WyBotics, CO LTD, pool robotic cleaners company. Leading and building a world-class team to bring WYBOT’s cutting-edge robotic pool cleaning technology to consumers across the Americas region, transforming the way people experience pool care. Focused on executing a $350M 3-5 year revenue strategy, driving market expansion, brand awareness and scaling our distribution network to reach every consumer in the Americas region. With a passion for innovation and a relentless focus on execution, I’m assembling and empowering a high-performing team across Sales, Operations, Social Media, and Customer Experience. Together, we are expanding our reach, redefining and setting new industry standards for pool cleaning, all with the goal of making WYBOT the #1 customer choice in robotic pool care. Say goodbye to the hassle of pool maintenance and hello to effortless enjoyment! With WYBOT, your pool is always ready when you are! Let’s dive into the future of pool care!
• Your Results, is My Passion!

  JNDAMAX Consulting LLC

  2024.01-2025.01

  (a year)

  2024 - January 2025 (1 year) Business Development Consulting for Consumer Durables and Packaged Goods in the Americas Global Consumer Brands that I’ve Partnered and have experienced with: McDonald's, Sharp Electronics, Electrolux, KitchenAid, Whirlpool, iRobot, WYBOT Trusted consultant, that operates under the guiding principle: "Your success is my passion!", and over 25Years of proven results, I specialize in helping global consumer durables and packaged goods brands successfully enter and excel in the Americas, including North America, Canada, Mexico, Central and South America, and the Caribbean. My tailored consulting services are designed to deliver impactful, sustainable results that align with your business goals. Key Areas of Expertise: •Strategic Market Entry •Sales Operations Excellence •Logistics and Compliance Leadership •Partner Network Development •Consumer Focus If your brand is looking to expand into the Americas, I can provide the strategic guidance, operational expertise, and valuable connections to unlock your potential in this diverse and dynamic market.
• Director of Sales & Marketing | North America

  Whirlpool Corporation

  2012.01-2013.01

  (a year)

  11 years Oversaw North American and global marketing, business development, merchandising, and trade relations strategies to accelerate appliance sales with large format (Sam's Club, Lowes, Home Depot), medium/small businesses, and online retailer accounts throughout North America and EMEA for Gladiator by Whirlpool. Revenue/Budget/P&L: $60 million

Educational experience

• Universidad Metropolitana

  BBA, Strategic Business Management

Certificates