Analyzed industry reports that resulted to an increase of 104% in sales through Datassential, Innova Marketing, and Ignite Technomic that led to better and more specific sales plans for both the food service and retail team Coordinated with influencers such as chefs and food creators for organic postings on social media such Instagram and Youtube. Assisted in organizing events with 50 attendees, consisting of sales managers and department heads, by coordinating and preparing the giveaways and freebies for the attendees Curated content on the official Kikkoman website such as recipes, product description, videos

Developed and executed monthly content calendars for diverse product campaigns (mobile, tablets,laptops, accessories) across Facebook groups, driving targeted engagement and interaction. Achieved a 175% increase in community members within 8 months, growing from 4,000 to 11,000 members, following the launch of strategic campaigns Created compelling social media content that significantly enhanced the performance of paid media ads, generating 20,000 likes and up to 12 million views Managed and orchestrated product launch campaigns and teaser events, collaborating with multiple media outlets to maximize visibility and impact Planned, organized, and executed media product launch events in partnership with government agencies, media outlets, and social media influencers, ensuring high-profile coverage and engagement.

Oversaw content creation and social media postings for three countries (Philippines, Singapore,Malaysia), tailoring strategies to regional audiences and ensuring cohesive messaging. Produced and published 12 online articles per week on the official website, covering patch notes, game development updates, and community activities, driving regular engagement with users. Implemented quality assurance processes to ensure that all updates and patches are error-free before major releases, maintaining high standards of accuracy and functionality. Led and organized three online community activities and challenges per month per region, engaging around 30 participants per activity, fostering community interaction and loyalty. Streamlined Campaigns - Philippines & Cambodia