Business Development & Market Expansion Identifying new business opportunities in the automotive sector. Expanding brand awareness and market penetration in Mexico. Developing strategies to position automation solutions effectively. Sales & Key Account Management Building and maintaining relationships with OEMs, Tier 1 suppliers, and integrators. Understanding customer needs and offering tailored automation solutions. Managing and negotiating high-value contracts and proposals. Project Management & Technical Consultation Overseeing the implementation of automation projects in the automotive sector. Coordinating with engineering teams to ensure technical feasibility. Providing guidance on Beckhoff Automation technologies (such as XTS, XPlanar, and motion control). Strategic Partnerships & Networking Collaborating with integrators and technology partners to enhance solution offerings. Attending industry events, expos, and conferences to stay updated on market trends. Engaging with stakeholders to drive long-term business growth. Competitive Analysis & Market Insights Monitoring trends in automotive automation, such as electric vehicles and smart manufacturing. Analyzing competitor strategies and positioning to refine business approaches. Advising leadership on opportunities for innovation and investment. Internal Coordination & Team Leadership Aligning sales and technical teams to achieve business objectives. Training and mentoring team members on automation trends and solutions. Ensuring effective communication between global and local teams. Work experience

Responsabilities: • Identify and evaluate new business opportunities. • Acquire new clients • Develop business with direct accounts, system integrators, and OEMs • Promote and sell Beckhoff products. • Provide technical and commercial support for Beckhoff products (by phone, email, as well as in- person visits) • Select automation products • Prepare quotes and follow up to ensure sales. • Analyze sales performance to define or adjust sales strategies. • Proactively promote the substitution of other brands to position Beckhoff products, applying for new projects and/or modernizations. • Collaborate closely with application and product teams to propose appropriate solutions that meet customer expectations. • Achieve sales objectives and execute sales plans. Achievements: Development of automotive accounts such as FORD, Volkswagen Tier One Benteler, Brose, Thyssen Krupp Presta Integrators like Strama, LCA, among others. Work experience:

Responsibilities: • Central Mexico market development, attention to key clients. Automation and automotive sectors Account development and client administration. Provide technical commercial support to meet customer needs. Communication with purchasing areas, technical areas, and project areas. Reason for departure: New job opportunities in the field of industrial automation with growth expectations. Achievements: Integrator development Sales development of 400 thousand USD in the zone Work experience:

Responsibilities Integrator development for Central America, specialized customer service. Ports, printing industry, paper making industry, plastic industry. Attention to key accounts in the State of Mexico, food, printing, paper, aluminum foundry and extrusion, and automotive sectors. Account development and client administration. Provide technical commercial support to meet customer needs. Communication with purchasing areas, technical areas, and project areas. Achievements: Integrator development in Guatemala Integrator development in República Dominicana Integrador in Costa Rica Work experience

Responsibilities Development of a distribution network and service to the Central American and Caribbean area to develop, expand, and penetrate automation technologies, industrial hydraulics, mobile hydraulics, aluminum profiles, conveyors, and educational equipment. Generate opportunities for projects in the area through machinery updating, capitation sales, and spare parts inventory through direct channels to key accounts and target customers with global agreements. Projects in industries such as power generation, packaging, and food and beverage processing. Training distributors in focus technologies to be developed in the market. Achievements: Retake key accounts and clients, as well as develop new distributors, generating a sustainable commercial strategy and taking advantage of available resources. Work experience

Responsibilities General attention and management of client portfolio, mostly automotive industry, food, packaging, and pharmaceutical industries. Sales of industrial equipment for automation of processes, especially in motion, such as servomotors, drives, and control logic such as PLC's, HMI, IO'S. Sale of screwdriver equipment with torque and angle control, and resistance welding controls. Mechanical equipment and construction material of workstations, transportation, and materials handling. Sale of projects to update equipment or projects for the development of new production lines, workstations, or general machinery. General attention and management of client portfolio, mostly automotive industry, food, packaging, and pharmaceutical industries. Industrial equipment for automation of processes sales, especially in motion, such as servomotors, drives, and control logic such as PLC's, HMI, IO'S. Sale of screwdriver equipment with torque and angle control, and resistance welding controls. Mechanical equipment and construction material of workstations, transportation and, materials handling. Sale of projects to update equipment or projects for the development of new production lines, workstations, or machinery in general. Achievements: Increase in sales in the area from 11 million in 2013 to 30 million in 2017. Sales of screwdriver projects on tender with other competitors. Welding projects sales Borg Warner trade agreement Development of integrators for Guatemala and the Dominican Republic Key account management (FORD), to increase sales and projects and brand displacement. Work experience

Responsibilities: Administrative management of equipment entry for repair and exit with an invoice for the repaired equipment. Generate service orders. Status review of servomotors to make service reports regarding damage and conditions. Repair of servomotors such as changing bearings and electronic cards, as well as testing for release and ensuring correct operation according to safety standards. Reason for departure: Participation in a new vacancy to obtain a plant within the company. Work experience

Responsabilities: Quote to integrators of automation equipment and electrical equipment. Order process. Delivery of material at the counter. Counter sales. Reason for departure: Practice period termination Work experience