John
San Tan Valley, Arizona, United StatesNationality United States
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Work experience
Senior Enrollment Representative
University of Phoenix2011.07-Current(14 years)Discussed educational goals with students and helped them to determine the best program fit.Worked with prospective students on developing plans to finance their education through financial aid and other means.Monitored student progression through classes and developed retention strategies to ensure student course completion.1. Assisted students through enrollment process and prepared them for the start of their program.2. Consistent training and development with program knowledge, conversational skills, financial aid updates, industry changes, etc.3. Developed relationships with graduate team members (academic and finance advisers) to assist students throughout their program.Fleet Marketing Manager
U-Haul International, Inc.2008.01-2011.03(3 years)Created & maintained marketing plan for U-Haul Fleet Sales program.Developed online presence for U-Haul Fleet Sales through social networking sites & advertising on Craigslist.Responsible for promoting vehicle & equipment sales in four regional districts (parts of NW, Canada, parts of SW, & Florida)Worked alongside programmers to develop new improvements to the U-Haul Fleet Sales website.1. Developed marketing plan for Fleet Sales and worked with regional offices to execute it nationally. 2. Worked alongside regional offices to develop and increase their equipment sales programs through communication with regional Presidents and Equipment Sales Managers. 3. Created & executed a strategy for reaching out to customers via the internet on company website, social networking sites & Craigslist.Assistant Director of Marketing
The Princeton Review2007.08-2007.12(5 months)Developed partnerships with high school/ college advisers, student organizations, and local philanthropic organizations.Set-up and ran regional marketing events.Started and managed campus representative program at AZ regional office.Responsible for keeping track of competition activities and adjusting marketing strategies accordingly.1. Created business partnerships with academic advisers & school management at local high schools, colleges, ASU, U of A, and graduate schools. 2. Responsible for marketing events; coming up with event ideas, staffing, booking informational speakers, setting-up locations, and running events.3. Started campus representative program at Arizona regional office; managed four campus reps between ASU and U of A. 4. Actively researched and assessed competition marketing strategies; monitored competition’s on-campus presence, attended competitor marketing events, and researched industry trends.Marketing and Advertising Intern
E.B. Lane2006.01-2006.05(5 months)Worked with a senior Account Manager to maintain client advertising campaigns.Learned how to utilize research data in designing and running client campaigns. 1. Maintained communication between Account Managers and clients to ensure accuracy and satisfaction with campaign.2. Researched advertising trends and media effectiveness; evaluated relevant demographic information, determined effectiveness of various media outlets, and analyzed sales reports.
Educational experience
University of Phoenix
Web Page, Digital/Multimedia and Information Resources Design advanced multimedia development certificateUniversity of Phoenix
Marketing/Marketing Management, General graduate marketing certificateUniversity of Phoenix
Business Administration and Management, General master of business administration (m.b.a.)Arizona State University
Business and Communication bachelor’s degree
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