Work experience

• Social Media Manager

  Huawei, US

  2020.08-2024.08

  (4 years)

  Co-led a comprehensive KOL program of 150+influencers, spanning micro-influencers, celebrity personalities, and elite industry leaders, effectively driving brand awareness and engagement across diverse audience segments. Spearheaded 100+ influencer-driven video content initiatives, resulting in viral reach across X, FB, TikTok and YouTube with over 50 million combined views and 2 million in engagement. Led negotiations for KOL contracts and selection, securing high-value partnerships while reducing overall partnership costs. Managed a team of 4 junior coordinators and oversaw a 500K budget for 8 agency vendors ensuring optimal allocation of resources across content production, influencer management, and media efforts. Identified and secured celebrity KOLs for events and campaign objectives, resulting in a 220% increase in online engagement with the participation of WMBA Elena Delle Donne and Hollywood Michelle Yeoh. Pioneered Huawei's first KOL TikTok campaign featuring ballerina Merritt Moore and Hollywood actress Emma Dumont, generating over 1 million video views and engagement. Supervised KOL on-site production to ensure alignment with company goals and branding, leveraging on-site involvement to maintain and strengthen long-term relationships.
• Digital Marketing Analyst

  ECARD Inc, NY

  2019.01-2020.07

  (2 years)

  Spearheaded social media growth strategies, achieving 300% organic growth on Meta and 1400% growth on Twitter by leveraging key partnerships and influencer collaborations. Led the planning and execution of major PR events, including product launches and partnership announcements. One notable event was a product launch in partnership with UnionPay, attended by high-profile guests such as Consul General Ping Huang. Cultivated strong media relationships, securing bilingual press coverage from major outlets like WorldJournal and Sinovision, enhancing visibility within Chinese and regional markets. Facilitated communication with notable organizations such as Yale CASPY and the National Breast Cancer Foundation, coordinating marketing events that raised brand awareness and promoted corporate social responsibility.
• Events Coordinator

  ASIAN CULTURAL CENTER, NY

  2017.08-2018.12

  (a year)

  Assisted high-profile cultural and business events, and the "Conversations with Global Business Leaders" forum series, featured industry icons such as Richard Edelman. Managed event logistics, media communications, and artist relations, ensuring smooth execution and extensive media coverage at venues like Carnegie Hall and Lincoln Center. Liaised with top-tier artists including Chengzong Yin (殷承宗), Lin Cheng (程琳), and Zun Huo (霍尊) to ensure event execution and regional media coverage.

Educational experience

• St. John’s University

  Bachelor of Science, Actuarial Science

  2013.01-2017.01

  (4 years)

Languages