Jessica
Global Marketing Manager
FemaleMarketing Manager/Supervisor/BD ManagerLive in HongkongNationality China Hongkong
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Work experience
Global Marketing Manager
Advanced Card Systems Ltd (SEHK:2086)2022.12-2024.01(a year)salary: HKD 43,000 · Develop strategic marketing plans for its smart card products and contactless payment solution including pricing and promotional planning and maintain budget for all products. · Lead a team of 7 across HK, CN & PH to drive the teams to achieve company goals. · Analyze business improvement plans and recommend changes if required, monitor all application and product trends and develop appropriate product innovation and strategies to achieve growth in markets. · Monitor user experience, develop strategies to analyze future requirements for new products and assist to prepare appropriate market strategies to get efficient return on investments. · Responsible for the global marketing function including activities that cover corporate communications (internal and external), branding, content creation, events, digital marketing, lead generation, partner marketing and sponsorships.Senior Business Development Manager
Global Logistics System (HK) Ltd, subsidiary of Cathay Pacific airways ltd2020.12-2021.12(a year)salary: HKD 45,000 · Plan, execute, monitor and measure the implementation of business development, marketing and customer communication activities. · Lead a team of 4 to drive the teams to achieve company goals. · Initiate and develop solid business relationship with governing authorities, industry associations, (e.g. IATA, TIACA, HAFFA, HKLA etc.) and key stakeholders of our industry partners. · Explore new business opportunities and provide logistics solutions to customers and stakeholders. · Responsible for all marketing communications, social media promotions and implementing business plan & digital marketing plans for the products launching and enhancement. · Work with the business partners to develop and initiate the marketing strategies to generate sales leads, organize webinars and increase the brand awareness of GLS.Sales & Marketing Manager
ABS Global Ltd2019.08-2020.02(7 months)salary: HKD 46,000 industry of ABS globally. · Attend sales activities, such as customer meetings and trips. · Responsible for social media promotions, drive website traffic, SEO and use of SalesForce.com or similar applications with CRM. · Manage the market budget, take lead on the trade shows strategy across key markets and manage the Company’s participation in important trade exhibitions & conferences. · Build and strengthen relationships with business partners. · Develop, produce and distribute marketing collateral materials. · Organize sales trainingMarketing Manager
SONY Dadc Hong Kong Ltd2012.11-2019.02(6 years)salary: HKD 40,180 · Responsible all round sales & marketing activities of music & video entertainment and Sony PlayStation software & Nintendo Switch games related products. · Adopting the Group direction, to formulate and design the marketing plan then transform them into action plan and have them executed. · Manage the budget to achieve the various business objectives and to measure the effectiveness and efficiency. · Perform on digital marketing products and services selling, planned online marketing campaigns to clients. · Initiate & explore Joint Promotion with third parties for media/product sponsorship, product bundle sales and cross brand promotion · Perform event management and channel relations including advertising, branding, promotion activities, etc. · Involve and coordinate the product launch according to the business plan and launch roadmap · Report regularly to the senior management for marketing strategy, advertising & promotion campaign execution to maximize KPI.Marketing Manager
Lamex Trading Co Ltd2010.09-2011.05(9 months)salary: HKD 34,000 · Work with the US head office management team to execute the marketing strategy in Asia · Repackaging the Corporate Identity, promote the new images of the Company · Manage marketing budget and evaluate the effectiveness of all related promotional activities · Implemented media plan to drive the promotion and brand awareness. · Work closely with sales team to achieve sales target. · Prepare presentation kits for internal customer services and sales team for marketing supports. · Develop and manage the Corporate web site. · Develop new business opportunities in expanding Company's competitive power and capture the market shares.Regional Marketing Manager
ARRI ASIA Ltd2008.07-2010.08(2 years)salary: HKD 31,500 · Work in the subsidiary of ARRI, as a hub in HK to manage the Distributors in Asia and support them in all sales & marketing activities in the "ARRI" brand products. · Deal independently with Distributors & Clients, maintain strong relationships with them, and understand their requirements. · Travel frequently to visit our Distributors across Asia to enhance their incentive. · Implemented marketing plans and campaigns to drive brand awareness, market share and sales. · Market demand analysis, segment analysis & sales planning. Report regularly to our Head Office in Munich, Germany and work with the Central Marketing in Germany to launch new products across Asia. · Initiated seminars, workshops & product trainings to business partners & customers. · Coordinating trade Shows and exhibitions with Distributors, prepare press release, sales kits and marketing materials. · Manage trade marketing budget and evaluate the effectiveness of all trade marketing initiatives by Distributors. · Prepare marketing budget, sales report and media planning as a whole to formulate the sales & marketing strategy in supporting our Distributors.Marketing Manager
Global Tech (Holdings) Limited2007.10-2008.04(7 months)salary: HKD 31,000 · Responsible to promote and position SAMSUNG ANYCALL mobiles in both HK and Macau market. (Global Tech is the distributor for Samsung Anycall mobiles in HK & Macau mkt). · Lead and guide marketing team to initiate, plan and execute marketing strategies ensuring the total product offerings are being defined and implemented in through the line communications. · Liaise with channels & NSP on co-marketing activities; such as the promotional activities with Broadway; Fortress; PCCW; CSL...etc. · Work closely with channel partners and various functions such as advertising, PR, event etc. to ensure successful new product launch campaigns. · Line up with possible partners to implement joint-promotion campaigns, such as the business partners with Walt Disney, Just Gold, Porter International and Astro Boy. · Work with production houses on the production of promotional materials, websites management and display management. · Perform channel management including shop visiting, shop display planning & execution, monitoring and reporting. · In parallel to lead marketing and VM team in order to perform the well coordination of the window display installation and POSM distribution.Marketing Manager
Legend Pacific International Ltd, HK2006.08-2007.10(a year)salary: HKD 27,000 · Implemented market research and analyzing the opportunities of market segment in brand building. · Analyzing the pricing and brand positioning, manage marketing budget in formulating market strategies and campaigns. · Work Closely with European designers in developing brand promotion, product development and advertising. · Lead Projects in different marketing area, planning and manage project timelines and resources for target implementation schedule. · Plan and implement all marketing programs, promotions merchandise development and all related marketing tools. · Organise brand launching and arrange exhibitions worldwide; such as the Cevisama at Spain, DesignBuild Show at Australia and Tiles & Stone Show at London.Marketing Officer
Lucky Bell Plastic Factory Ltd, HK2002.08-2006.08(4 years)salary: HKD 23,500 · Set up and implementation of strategic planning and business development projects, as well as the strategic direction of product development · Developed the strategic direction of the brand and coordination of brand marketing and budget control · Performed sales forecast & target plan for the internal Sales group and monitor business performance · Liaised with customers, factories and vendors to fulfill order requirements · Coordinated and documenting follow-up action on OEM/ODM projects from design stage to production · Organization of local and overseas marketing campaigns and exhibitionsExecutive Officer, Corporate Marketing
Animation Enterprises Hong Kong Ltd, HK.2001.03-2002.07(a year)· Built up the business model and presented it to the co-producers and business partners. · Handled all kinds of contracts, drafted the agreements and negotiated the terms with the co-producers and business partners. · Organization of marketing campaigns, events and exhibitions (e.g. Mipcom and MipTV in France, Filmart in HK, Sichuan TV Festival in China, ATF in Singapore etc) · Temptation of create a new business of licensed our animated characters to start the consumer goods. · Developed, planned and liaised with business partners for designing and implementing joint-promotion programs · Set up and execution of marketing strategies and campaigns in order to increase the TV & Video incomes.Product Marketing Executive
Supercom Canada Ltd.1999.04-2001.01(2 years)· Negotiated prices and discussed marketing strategies with the vendors and organizing of marketing activities programs. · Administration of vendor demo programs (IBM, Acer, Sony, Fujitsu, Epson) · Forecasted the inventory control in order to meet the sales. · Assisted in tradeshow organization, updating and circulating the tradeshow information spreadsheet, as well as creating and distributing detailed checklists to tradeshow managers. · Worked with the media, arranging interviews for prominent staff members, maintaining a press spreadsheet and editoral binder, and coordinating samples and press kits to be sent to the media.
Educational experience
- Executive Certificate in Digital Marketing2020.03-2020.07(5 months)
- Canadian Securities Course (CSC)1999.10-2000.10(a year)
University of Toronto
in Sociology1994.09-1998.05(4 years)- O.S.S.D- Monarch1992.01-1994.05(2 years)
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