Jessica

Global Marketing Manager
FemaleMarketing Manager/Supervisor/BD ManagerLive in HongkongNationality China Hongkong
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Work experience

  • Global Marketing Manager

    Advanced Card Systems Ltd (SEHK:2086)
    2022.12-2024.01(a year)
    salary: HKD 43,000 · Develop strategic marketing plans for its smart card products and contactless payment solution including pricing and promotional planning and maintain budget for all products. · Lead a team of 7 across HK, CN & PH to drive the teams to achieve company goals. · Analyze business improvement plans and recommend changes if required, monitor all application and product trends and develop appropriate product innovation and strategies to achieve growth in markets. · Monitor user experience, develop strategies to analyze future requirements for new products and assist to prepare appropriate market strategies to get efficient return on investments. · Responsible for the global marketing function including activities that cover corporate communications (internal and external), branding, content creation, events, digital marketing, lead generation, partner marketing and sponsorships.
  • Senior Business Development Manager

    Global Logistics System (HK) Ltd, subsidiary of Cathay Pacific airways ltd
    2020.12-2021.12(a year)
    salary: HKD 45,000 · Plan, execute, monitor and measure the implementation of business development, marketing and customer communication activities. · Lead a team of 4 to drive the teams to achieve company goals. · Initiate and develop solid business relationship with governing authorities, industry associations, (e.g. IATA, TIACA, HAFFA, HKLA etc.) and key stakeholders of our industry partners. · Explore new business opportunities and provide logistics solutions to customers and stakeholders. · Responsible for all marketing communications, social media promotions and implementing business plan & digital marketing plans for the products launching and enhancement. · Work with the business partners to develop and initiate the marketing strategies to generate sales leads, organize webinars and increase the brand awareness of GLS.
  • Sales & Marketing Manager

    ABS Global Ltd
    2019.08-2020.02(7 months)
    salary: HKD 46,000 industry of ABS globally. · Attend sales activities, such as customer meetings and trips. · Responsible for social media promotions, drive website traffic, SEO and use of SalesForce.com or similar applications with CRM. · Manage the market budget, take lead on the trade shows strategy across key markets and manage the Company’s participation in important trade exhibitions & conferences. · Build and strengthen relationships with business partners. · Develop, produce and distribute marketing collateral materials. · Organize sales training
  • Marketing Manager

    SONY Dadc Hong Kong Ltd
    2012.11-2019.02(6 years)
    salary: HKD 40,180 · Responsible all round sales & marketing activities of music & video entertainment and Sony PlayStation software & Nintendo Switch games related products. · Adopting the Group direction, to formulate and design the marketing plan then transform them into action plan and have them executed. · Manage the budget to achieve the various business objectives and to measure the effectiveness and efficiency. · Perform on digital marketing products and services selling, planned online marketing campaigns to clients. · Initiate & explore Joint Promotion with third parties for media/product sponsorship, product bundle sales and cross brand promotion · Perform event management and channel relations including advertising, branding, promotion activities, etc. · Involve and coordinate the product launch according to the business plan and launch roadmap · Report regularly to the senior management for marketing strategy, advertising & promotion campaign execution to maximize KPI.
  • Marketing Manager

    Lamex Trading Co Ltd
    2010.09-2011.05(9 months)
    salary: HKD 34,000 · Work with the US head office management team to execute the marketing strategy in Asia · Repackaging the Corporate Identity, promote the new images of the Company · Manage marketing budget and evaluate the effectiveness of all related promotional activities · Implemented media plan to drive the promotion and brand awareness. · Work closely with sales team to achieve sales target. · Prepare presentation kits for internal customer services and sales team for marketing supports. · Develop and manage the Corporate web site. · Develop new business opportunities in expanding Company's competitive power and capture the market shares.
  • Regional Marketing Manager

    ARRI ASIA Ltd
    2008.07-2010.08(2 years)
    salary: HKD 31,500 · Work in the subsidiary of ARRI, as a hub in HK to manage the Distributors in Asia and support them in all sales & marketing activities in the "ARRI" brand products. · Deal independently with Distributors & Clients, maintain strong relationships with them, and understand their requirements. · Travel frequently to visit our Distributors across Asia to enhance their incentive. · Implemented marketing plans and campaigns to drive brand awareness, market share and sales. · Market demand analysis, segment analysis & sales planning. Report regularly to our Head Office in Munich, Germany and work with the Central Marketing in Germany to launch new products across Asia. · Initiated seminars, workshops & product trainings to business partners & customers. · Coordinating trade Shows and exhibitions with Distributors, prepare press release, sales kits and marketing materials. · Manage trade marketing budget and evaluate the effectiveness of all trade marketing initiatives by Distributors. · Prepare marketing budget, sales report and media planning as a whole to formulate the sales & marketing strategy in supporting our Distributors.
  • Marketing Manager

    Global Tech (Holdings) Limited
    2007.10-2008.04(7 months)
    salary: HKD 31,000 · Responsible to promote and position SAMSUNG ANYCALL mobiles in both HK and Macau market. (Global Tech is the distributor for Samsung Anycall mobiles in HK & Macau mkt). · Lead and guide marketing team to initiate, plan and execute marketing strategies ensuring the total product offerings are being defined and implemented in through the line communications. · Liaise with channels & NSP on co-marketing activities; such as the promotional activities with Broadway; Fortress; PCCW; CSL...etc. · Work closely with channel partners and various functions such as advertising, PR, event etc. to ensure successful new product launch campaigns. · Line up with possible partners to implement joint-promotion campaigns, such as the business partners with Walt Disney, Just Gold, Porter International and Astro Boy. · Work with production houses on the production of promotional materials, websites management and display management. · Perform channel management including shop visiting, shop display planning & execution, monitoring and reporting. · In parallel to lead marketing and VM team in order to perform the well coordination of the window display installation and POSM distribution.
  • Marketing Manager

    Legend Pacific International Ltd, HK
    2006.08-2007.10(a year)
    salary: HKD 27,000 · Implemented market research and analyzing the opportunities of market segment in brand building. · Analyzing the pricing and brand positioning, manage marketing budget in formulating market strategies and campaigns. · Work Closely with European designers in developing brand promotion, product development and advertising. · Lead Projects in different marketing area, planning and manage project timelines and resources for target implementation schedule. · Plan and implement all marketing programs, promotions merchandise development and all related marketing tools. · Organise brand launching and arrange exhibitions worldwide; such as the Cevisama at Spain, DesignBuild Show at Australia and Tiles & Stone Show at London.
  • Marketing Officer

    Lucky Bell Plastic Factory Ltd, HK
    2002.08-2006.08(4 years)
    salary: HKD 23,500 · Set up and implementation of strategic planning and business development projects, as well as the strategic direction of product development · Developed the strategic direction of the brand and coordination of brand marketing and budget control · Performed sales forecast & target plan for the internal Sales group and monitor business performance · Liaised with customers, factories and vendors to fulfill order requirements · Coordinated and documenting follow-up action on OEM/ODM projects from design stage to production · Organization of local and overseas marketing campaigns and exhibitions
  • Executive Officer, Corporate Marketing

    Animation Enterprises Hong Kong Ltd, HK.
    2001.03-2002.07(a year)
    · Built up the business model and presented it to the co-producers and business partners. · Handled all kinds of contracts, drafted the agreements and negotiated the terms with the co-producers and business partners. · Organization of marketing campaigns, events and exhibitions (e.g. Mipcom and MipTV in France, Filmart in HK, Sichuan TV Festival in China, ATF in Singapore etc) · Temptation of create a new business of licensed our animated characters to start the consumer goods. · Developed, planned and liaised with business partners for designing and implementing joint-promotion programs · Set up and execution of marketing strategies and campaigns in order to increase the TV & Video incomes.
  • Product Marketing Executive

    Supercom Canada Ltd.
    1999.04-2001.01(2 years)
    · Negotiated prices and discussed marketing strategies with the vendors and organizing of marketing activities programs. · Administration of vendor demo programs (IBM, Acer, Sony, Fujitsu, Epson) · Forecasted the inventory control in order to meet the sales. · Assisted in tradeshow organization, updating and circulating the tradeshow information spreadsheet, as well as creating and distributing detailed checklists to tradeshow managers. · Worked with the media, arranging interviews for prominent staff members, maintaining a press spreadsheet and editoral binder, and coordinating samples and press kits to be sent to the media.

Educational experience

  • Executive Certificate in Digital Marketing
    2020.03-2020.07(5 months)
  • Canadian Securities Course (CSC)
    1999.10-2000.10(a year)
  • University of Toronto

    in Sociology
    1994.09-1998.05(4 years)
  • O.S.S.D- Monarch
    1992.01-1994.05(2 years)
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