Jennifer

Cornelius, North Carolina, United StatesNationality United States
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Work experience

  • Regional Sales Manager

    Kodiak Cakes
    2021.07-Current(4 years)
  • Southeast / South Central Region Manager

    Cholula Food Company
    2019.07-2021.07(2 years)
  • Southeast Region Manager, Immediate Consumption

    TalkingRain Beverage Company
    2015.05-2019.07(4 years)
  • Market Manager

    TalkingRain Beverage Company
    2014.03-2015.05(a year)
  • Region Sales Manager, Mid-Atlantic

    Icelandic Glacial Inc.
    2012.01-2014.03(2 years)
    •Manage Icelandic Glacial sales and marketing in all channels for 53 Anheuser-Busch wholesalers.•Increased sales within newly acquired territories by 13% in the first 3 months.•Key Account Management: Sam’s Mart, Times Oil, Tiger Market, Apple Market and SC Piggly Wiggly division.•Successfully manage the wholesalers to maintain specified programs in our key national accounts including: Harris Teeter, Food Lion, Ingles, Bi-Lo, Publix, Kroger, Lowes Foods, Fresh Market, Farm Fresh, FasMart & Circle K with the responsibility of following through and increasing promotional activity. •Keep wholesalers up-to-date on new POS material, pricing programs and marketing tactics which help ensure alignment with goals and objectives.•Review non-buy reports and provide follow up objectives in order to maintain share of mind.•Provide analytical skills for forecasting sales goals, area budgets, and pricing strategies which is communicated through quarterly business plans to the wholesalers.•Interact daily with wholesaler senior management, NA brand managers and field personnel in order to ensure knowledge of programs, sales budgets and distribution targets within each market.
  • Territory Sales Manager

    Icelandic Glacial Inc.
    2011.01-2011.12(a year)
    •Manage Icelandic Glacial sales and marketing in all channels for 3 Anheuser-Busch wholesalers.•Exceeded target volume goal by 30% in the 3 wholesaler territories in 2011.•Ensured 80% sales execution of brand in off-premise segment with a focus on closing gaps in chain business and executing programs.•Increased sales within my territory by 86%.•One of the 3 sales personnel to help achieve a 46% increase in sales for the Southeast in 2011.•Developed plans and worked with wholesaler personnel to incorporate sales incentives and weekly training/development of sales teams on brand.•Coordinated weekly market rides with NA manager/Director of Sales in order to conduct market evaluation, discuss merchandising standards, build strategies and communicate to sales teams how to better execute.•Managed complete administration requirements, including all travel arrangements, distributor scheduling, expense reporting, budget management, and distribution execution summaries.•Developed my persuasive selling skills, ability to negotiate, and analyze market and retail data.
  • Program Director

    White Lightning Athletics
    2008.01-2011.01(3 years)
    •Conducted gymnastics, cheer tumble classes and All Stars ages 5 and up.•Responsible for overseeing, executing and tracking all social media.•Managed over 8 coaches and 15 individuals which made up the fundraising committee. •Organized all cheerleading events, fundraising, pricing programs and advertising strategies.•Planned, coordinated the year’s competition schedule, recreational schedule as well as monthly meetings.
  • Event Personnel

    Charlotte Motor Speedway
    2010.08-2010.12(5 months)
    •Assisted in planning and execution of all major events at Charlotte Motor Speedway.•Had direct communication and account responsibility with Food Lion.•Facilitated meet and greet sessions for various NASCAR, Monster Truck and zMAX dragway drivers.•Coordinated over 25 functions through the Speedway, served as the point of contact during events as well as took part in all ticket sales for large events.•Scheduled entertainment personnel for both the NHRA and Bank of America 500.•Responsible for fan page and responding to inquiring emails to the Speedway.•Took part in pre-event meetings with all Charlotte Motor Speedway staff.•Recognized as “Outstanding Staff Member” for the month of October.
  • Server

    Midtown Sundries
    2004.07-2010.07(6 years)
    •Bestowed excellent service and management skills in the culinary industry providing direct attention to the patrons’ needs.•Managed, mentored staff to provide excellent customer service.•Consistently and efficiently increased sales by upselling the customer.•Maximized accounting skills through cash handling.•Received Trainer of the Year in 2006.
  • Marketing Intern

    Carolina Panthers, LLC
    2008.06-2009.06(a year)
    •Organized and planned events for over 6 promotional gatherings.•Created an invite list for all vendors for “Sponsor Training Camp”, coordinated the calendar, as well as implemented group activities for over 500 guests.•Conducted weekly staff meetings focusing in on goals, expectations and new client acquisitions for the previous week.•Reported directly to the Marketing Director for which I was responsible for all secretarial responsibilities.

Educational experience

  • University of North Carolina at Charlotte

    Marketing b.s.b.a
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