Drives strategic direction of Sales and Operations for the Philippine Market § 47% revenue growth for FY 2023 due to: Strong National Key Account expansion § Increased reach into new areas Assigning new and rationalizing existing Sub-Distributors 33% EBIT growth for /FY 2023 through: Proper management of pricing across the value chain ROI based Sales and Marketing budget deployment

Leading the country teams to navigate the challenging times by focusing on sales fundamentals, stronger fiscal management on investments and co-developing strategic branding programs § Grew the business by 16% in 2022 through stronger management of sales fundamentals and business KPIs such as Trade returns management and Sales Forecast Accuracy § Grew the business by 3% in 2021 despite the decline in total category § Developed the initial phase of e-commerce engagement for Ferrero Philippines via leveraging on omni-channel partnerships § Repositioned the General Trade distribution strategy in the Philippines to best serve the current product portfolio

August 2019 – May 2020 Philip Morris Fortune Tobacco Inc., Manila Manager, Brand Marketing for Fortune and Marlboro § Established the long-term strategy for sustainability and community building specifically on reducing cigarette butt litter § Developed the 2020 thematic campaign aimed at increasing the brand's meaningfulness and differentiation § For campaigns, led the team to leverage on digital platforms rather than the highly traditional tobacco campaigns of the past. June 2017 – July 2020 Philip Morris Fortune Tobacco Inc., Manila Manager, Commercial Planning § +3% CAGR volume sales for 2017-2020 due to increased distribution and strategic promotions aimed at increasing awareness and switching § Change Catalyst by being the Fast Forward ambassador for the Sales Team focusing on agile learning § Conducted workshops to introduce Fast Forward to the Sales teams as part of Philip Morris' change management towards becoming a project-based organization. § Increased sales force efficiency by reducing Business Review preparations through streamlined presentation templates, more concise KPI monitoring dashboards and automated data generation. December 2014 – May 2017 Philip Morris Fortune Tobacco Inc., Tarlac Manager Sales – Direct Selling and Distribution § +5% CAGR volume sales despite sustained Tobacco industry contraction by ensuring best in class execution and driving sales fundamentals particularly Availability, Range and Distribution. § Overall best Sales Office for 2016 by focusing on improving sales fundamentals thus achieving the highest results. § Grew Share of Market (SOM) to 75% despite strong low-cost players and continued presence of counterfeit products by strengthening indirect distribution and driving must-carry portfolio to directly served stores.

Managed to arrest the decline in the second half of 2013 from -54% in H1 to just -4% in H2 despite tough conditions by focusing on fundamentals such as out of stock correction and increased handling. § Re-structured the General Trade Channel from fourteen (14) Regional based Distributors to having one National Distributor partner during portfolio rationalization.

§ +11% growth for the SM Group despite a challenging retail environment by re-positioning the account as the destination for mid-price and entry level products. § Grew the Landmark business by an average of more than 15% by expanding exclusive selling areas and elevating the premium look of the Nike store-in-store in the Makati branch. § +45% growth for Football and +19% growth for Tennis categories by implementing improvements in retail merchandising and tactical product line adoption for the Philippines which improved SKU assortment.