•Managed EC ONLY team with 100+ employee, including diverse platform operation team (Tmall/VIP.com/JD/PDD/DOUYIN/DEWU), Marketing team, Visual design team, Shooting team and Product Development team;•Managed 3 billion+ business volume, increased EC ONLY sales volume by 10%+YOY, brand ranking in Tmall Apparel industry from TOP10 to TOP5 and improved livestream ranking by 5 places, become TOP4 livestream room in 2022;•Successfully developed EC exclusive styles with 1200+ SKUS (SS 700 styles+AW 500 styles), referred to platform multiple dimensions like refined style track, trendy category, color, fabrics, shape and price range, built 100+ industry hero styles on yearly basis, leading industry trends. Among which, there is a princess fairy dress becoming Tmall industry TOP 1 sales in 2022, the style also copied by many competitors;•Successfully launched ONLY sustainable Denim collection by using fabrics from recycled fishing nets, working with Liulian (celebrity KOL) as brand friend to tell the stories and promotion via TVC, social media, livestreaming, achieved big sales volume and brand level impressions, became benchmarking case study in industry;•Consistently upgrade PDP (product detailed page) visual design by introducing more user interactive module, occasions design, AI/virtual design to improve customer experience and boost conversion;•Launched multiple brand marketing campaign, like Multiverse Down campaign, ONLY X NBA campaign, improve brand awareness and customer recognition

•Managed Softlines cross-border business, including Apparel, Shoes, Sports, Jewelry, Watches, Luggage categories which accounted for 40% business of entire global store•Launched FTZ (Free Trade Zone) business model by introducing key cross-border vendors and recruiting top brands on board, especially for source countries restricted brands, ie: Adidas, Nike, Swarovski which dramatically increased Softlines business by 20%•Launched initial collaboration between Amazon with local content-based platform, The Red, during Prime Day, through products assortment according to 100+ KOL profile and fans characteristics, successful acquired 60000+ accumulated interaction (Likes, Comments, Collects and Forward) and built 30+ hero SKUs;•Introduced company level KOL livestreaming program, worked with plenty of vertical KOLs from Apparel, Shoes or Luggage/Bags fields; During D11 Campaign, co-operated with Xiaoxiaobao Mom (One of the most influential KOLs in Bag industry with 8M followers), brought 830K impressions and introduced 30,000 + NC (new customers) with 57% conversation rate during one hour broadcasting which contributed 30% sales of entire Softlines

•Managed the entire Major Appliance category, including Water Heater, Hood & Stove, Laundry/Refrigeration Appliance, Air-conditioner and Television, changed MA business model from warehouse to dropship model (Vendor delivered to customer), which dramatically improved MA profit;•MA achieved 100% growth in top line (Sales) and bottom line (Margin) in 2018, driven by consistent inputs in brand structure building, vendor relationship improving, selection expansion, pricing negotiation and operation optimization•Successfully designed several MA promotion initiatives to compete with other online channels, e.g., JD 618, Suning 818 event. By differentiating selections, negotiating great deals with Vendor and closely monitoring competitors’ promotion timeline and adjusting sku accordingly, MA gained expected outputs from these key campaigns

•Managed 200+ vendors for Grocery categories, including Fresh, Grains and Oil, Breakfast, Seasonal products (e.g. Mooncake, Sticky Rice), accounting for 50% Grocery GMS (sales)•Drove Fresh and Breakfast category to key business contributor (60% Grocery Margin and 40% sales) by expanding selection from 590 SKU to 1400 SKU, building dropship model for Fresh product and closely managing and tracking top vendor performance on monthly basis •Managed Brand Owner, ie PepsiCo, Nestlé’s collaboration with Amazon, achieving Strategic cooperation with PepsiCo in 2017 by increasing GMS by 30%, Ads revenue by 40%, merchandising cross promotion with “Mondelēz” (亿滋) , “Colgate” (高露洁) and designing Super Brand day in 2017 Black Friday•Successfully launched Grocery Mid-Autumn Festival, Crab Coupon project by forecasting demand, monitoring timeline and designing unique promotion initiative, achieving first One Million Deal per Day in Grocery, delivering 3.3M sales in 2016, Y0Y +43%, 5.8M sales in 2017, Y0Y +80% and increasing Ads revenue by 30%•Led Compliance and food safety related project, ie 315 Japanese food suppression project, Vendor Quality check project and simplified the procedure for Compliance investigation which helped expedite food compliance process and improve vendor experience

•Managed Grocery inventory availability and inventory health by launching inventory report supervision system which improved inventory turns from 3.5 to 6.8 and reduce Out of Stock rate by 10%•Co-launched Grocery Shelf-Life project with Fulfillment Center to optimize inbound and outbound procedure, i.e. FIFO combined shelf-life. This project increased inbound/outbound productivity dramatically•Rich experience in seasonal products (mooncake, sticky rice, crab coupon) stocking up by forecasting demand, tracing orders, managing timeline and processing clearance and returning when season ends. •Established seasonal products operating SOP and guidelines and standardized responsibilities for FC, Supply Chain, Vendors and CS•End-to-end ownership of inventory value, turns and health, vendor performance and operational efficiency across a range of 30k products and 500 vendors

•Demonstrated differentiation to nurture and retain existing customer and developed new customer base through identifying clients’ key buying factors and building sales strategies for new opportunities•Doubled client base and cargo volume by providing the most cost-saving transportation solutions to customers•Strengthened relationship with existing customers by ensuring continuous quality service improvement through regular customer engagement, action on customer feedback, quarterly pricing & contract negotiations and provision of flexible services.•Improved internal business process efficiency by ensuring prompt delivery and accuracy on shipment basis and focusing on customer satisfaction

• Reduced corporation costs by 20% over previous year by evaluating bids from global meat suppliers and negotiating a firm vendor contract• Developed an exclusive relationship with Brazilian meat suppliers that could provide a unique and exceptional selection of products for the corporation• Performed demand forecasting and consistently maintained appropriate inventory levels• Improved on-time delivery of shipments from 80% to 95% by coordinating the flow of the goods with vendors, distribution centers, and forwarders/Customs

• Provided service to BCIT students, successfully assisting them to attain a greater understanding and achievement in Math, Accounting, and Economics.• Genuinely enjoyed providing this assistance to fellow students.