Work experience

• Marketing Specialist

  WeBox

  2025.01-2025.06

  (6 months)

  Developed localized content and campaign strategies, aligning email, paid ads, and social media with product launches and events; email campaigns achieved a 32% lift in conversion and over $52,000 in revenue. Executed and supported field marketing events, capturing content and customer testimonials; efforts resulted in a 200% increase in qualified leads and a 60% boost in quarterly sales. Planned event logistics and vendor management while optimizing budgets and ROI; researched and selected regional conferences to strengthen brand presence. Created campaign assets, including competitive analysis, copywriting, graphics, social media, and sales collateral. Leveraged AI tools and A/B testing to optimize paid advertising, improving conversion rates by 68%. Worked with sales and HubSpot to organize leads, automate nurture workflows, and track campaign performance. Produced user-driven content and community stories, ensuring consistent narratives across web, email, and PR.
• Marketing Content Strategist

  Zooka Creative

  2022.05-2023.08

  (a year)

  Launched an advertising campaign to drive demand and awareness for a news agency, resulting in a 13% increase in subscriptions within the targeted demographic. Conducted competitive analysis, market research, branding, A/B testing, and copywriting for over twenty clients in fifteen different industries, including BMW, Seagate, Ford, ADT, and Lorex. Drove marketing campaigns across various channels, including digital, email, print, social media, and live events.
• Marketing Consultant

  Mentor Global Consultants

  2021.05-2021.08

  (4 months)

  Revamped the company’s website design, SEO, and social media, which improved site traffic by 19%. Created marketing collateral, including case studies, pitch decks, and blog posts, to support business development.
• Marketing Intern

  SmartFish

  2021.01-2021.05

  (5 months)

  Designed stickers, posters, and infographics to raise brand awareness, increasing website and store traffic by 24% Created weekly email newsletters to feature new products and highlight the company’s eco-friendly policies

Educational experience

• University of Southern California

  Bachelor degree of Business Administration

  2020.08-2024.05

  (4 years)

Languages