Work experience

• Co Founder

  Jane J Studio

  2019.04-Current

  (7 years)

  (6 years 8 months) JANE J STUDIO is a boutique brand consultancy connecting East and West through strategy, storytelling, and cultural insight. We help Chinese brands go global and international brands localize in China, crafting authentic narratives that resonate across markets. Rooted in Shanghai yet inspired by the world, we blend analytical precision with creative sensitivity — building brands that speak fluently across borders. ✦ Brand Strategy ✦ Localization ✦ Cross-Cultural Consulting
• Key Account Manager

  佩蒂动物营养科技股份有限公司

  2022.04-2023.10

  (2 years)

  (1 year 7 months) Take charge of the US AND Canadian pet treat market
• Head of Trade

  Petpal Nutrition Ltd. Co.

  2022.04-2023.10

  (2 years)

  (1 year 7 months) Managed $30M in annual sales for U.S. retailers, expanding the product line with customized solutions. Launched targeted marketing strategies that improved client acquisition and retention.
• Senior BD Manager

  苏州易康萌思网络科技有限公司

  2021.09-2022.03

  (7 months)

  Suzhou Ecstorm Network 公司:Technology Co., Ltd. Provide EC operation advisory and service and localization for the abroad brands
• Senior Business Manager

  Suzhou Ekang Meng Si E-commerce Co., Ltd.

  2021.09-2022.03

  (7 months)

  Led multi-channel promotional campaigns, boosting brand visibility with data- driven optimizations.
• Brands BD Director

  Avida Health Pte Ltd

  2019.08-2021.08

  (2 years)

  (2 years 1 month)
• Supply Chain Director

  Shanghai Guanshuo Biotechnology Co., Ltd. (Avida Health Pte. Ltd.)

  2019.08-2021.07

  (2 years)

  Integrated supply chains, cutting costs by 20%, and drove brand entry strategies in new markets.
• International Sales Director

  Changzhou dahua imp&exp ltd. Co

  2006.02-2019.07

  (13 years)

  (13 years 6 months)
• Trade Director

  Changzhou Dahua Import and Export (Group) Co., Ltd.

  2006.02-2019.07

  (13 years)

  (13 years 6 months) Directed cross-border trade negotiations, generating $3M in annual exports for medical and consumer goods. Developed solutions for American retailers like Wal-Mart and Target, achieving $5M in export volume annually.

Educational experience

• 常州大学

  Applied Chemistry

  2001.01-2005.01

  (4 years)

Certificates