-You arrived a bud, you departed a bloom-

Transforming economic interest into positive world impact through education projects, enhancing material conditions for communities.ISS provides professional services to education groups and companies looking to develop and invest in educational projects. Working with more than 500 international schools and engaging thousands of educators annually, ISS stands as the largest non-profit and a trusted partner in the education sector.Responsibilities:- Marketing: spearheads the promotion of a comprehensive product portfolio, including consulting services for businesses and customized end-customer offerings for various communities. Crafts compelling business arguments, generates engaging content, and presents well-structured proposals to a diverse range of stakeholders.- Product development: directs the development and integration of products for the APAC market, including new consulting offerings, co-ownership opportunities for new schools, and a variety of community-centric services and products, originating from both in-house creations and partner collaborations.- Strategy consulting: provides strategic consulting to education groups on marketing, admissions, pipeline management, and scaling strategies, focusing on improving student enrollment, optimizing channels, and increasing revenue generation.- Strategic planning: develops strategic planning initiatives in partnership with DLR Group, designing space and environmental solutions for learning environments that align with the schools strategic goals. Pioneered the Shoals space design and utilization offering that integrates education, workspace, and community well-being.- Project management: leads the advancement of investment projects focused on establishing a network of international schools across the APAC region.

Sommet Education is a world-leading education provider, specializing in the business and practice of premium hospitality and luxury experience. Sommet Schools; Les Roches, Glion and Ecole Ducasse rank at the top of the hospitality league tables and their graduates consistently achieve the highest rates of employability anywhere in the world.- Business development and sales: Responsible for driving sales growth across all programs in China.- Business performance and conversion: manages the business’ performance management across levels.- Marketing: in collaboration with the central team (in London) plans and executes the yearly marketing plan aligned to the expectations and sales targets for the region.- Partnerships: identifies and establishes partnerships and collaborations with agencies, brokers and research outfits to; feed, enhance and augment online campaigns.- Content management: directs the creation of content for localized campaigns; student and alumni stories, info-graphics, audiovisual content as well as digest pieces for social media.

Hult International Business School is a private business school campuses in Cambridge, London, San Francisco, Dubai, New York City, and Shanghai. Hult is a dynamic and multicultural community that educates, inspires, and connects some of the most forward-thinking business talent from around the world.-Managed the performance and profitability of a portfolio comprising 5 higher-education products.-Led a group of 13 professionals across sales and marketing functions in the South Asia region. -Created and implemented the marketing plan for the region across owned and paid channels, centered on SEO, native ads and programmatic advertising. -Handled EF marketing performance assets with strong focus on online and telesales lead conversion.-Grew the revenue of PG products in 15% (in aggregate) in one of the most competitive markets worldwide, outperforming most of the other regions.-Built a world class team that surpassed growth targets and delivered across performance indicators. As a leader, instilled awareness of high-performance, rigor as well as, sense of unison and pride across all team members in the unit. In collaboration with the regional director, created prominent opportunities for the team members to further their career paths with EF in different geographies.-Successfully launched and positioned new products; “Masters in disruptive innovation” and MSc. in Business Analytics. Accomplished enrollment targets and built specific direct channels to generate enrollments.

JCDecaux is the world’s largest Out-of-Home advertising company, reaching relevant audiences in over 80 countries. With sector-leading expertise and solutions, JCDecaux helps brands build meaningful interaction and scalable brand communication with their consumers around the world.-Responsible for developing and executing the marketing strategy for the business unit: a). Strategic market planning in support of commercial revenue growth across Airports b). Product portfolio management, c). Channel-to-market development and optimization, c). Lead generation and marketing performance, d). Production of marketing collateral, e). Planning and deployment of research projects, f). Increased brand count on JCDecaux assets.-Built the marketing function for the airport network in China; Beijing, Chengdu, Chongqing, Shenyang. -Lead a multicultural group of 7 professionals across locations, handling a portfolio of media assets generating USD 300 million. -Built compelling business arguments for brands to invest in media offerings across the network of Airports. Developed and tracked the 5 years growth roadmap for the group; setting objectives for the expansion and diversification of the portfolio in function of the revenue projections. As well as, outlining the potential tenders for advertising space in Airports and asset acquisition opportunities.-Designed product and network offerings; brand-fit, packaging, customized features, rate cards and performance metrics. Determined seasonal revenue thresholds and vacancy tolerance in support of the revenue target.-Accomplished 15% to 25% sales increase YoY from 2014 to 2017 despite the sudden drop in luxury goods sales in 2013.-Developed a large number of media networks and extended the inventory of media assets across the group of airports to nearly double. Including the launch of Chongqing airport in 2017.

CoffeeMan is a lifestyle brand envisioned to deliver premium coffee and choice products; all crafted with passion, utmost quality and world-class design. CoffeeMan tells authentic stories and delivers on a legitimate promise to the customer manifested in the tangible values and benefits of its products and the inspiration stemming from its brand expressions.-Set up CoffeeMan operations in China. Recruited and led a team of 5 professionals: sales agents, designer, social media analyst and coffee expert. Obtained seed capital and qualified the project for the first-round of funding. -Planned and executed the marketing strategy across the different stages of the business adapting to a constantly variable resource-base and budgets. Launched brand and product campaigns across various digital and e-commerce platforms (well-known and independent). Built an online coffee delivery site; “Coffeemanworld”, integrating WeChat’s, Enjoy and Sherpa platforms. Set up 3 coffee stores in Beijing and participated in over 200 events as coffee vendor and expert across China.-Led the New Product Development activities across CoffeeMan’s offering; beverages, packaging and merchandising. In addition to the regular coffee SKUs, launched various RTD products, Nitro-coffee, coffee brewing devices, as well as branded apparel and stationery.-Owned the creation and implementation of the brand strategy; vision, values and identity. Produced CoffeeMan’s expressions, stories, and executions across brand environments.-Raised USD 200K to propel the growth of the company and the shift to a B2B model. Generated RMB 1M from online sales and retail shops, qualifying the project for a second round of funding.-Built a story telling platform in Weibo around the “Single origins” “El dorado” and “Stay authentic” concept narratives. Reached a base of 7K followers and cemented a strong identity as a premium, independent and soulful brand.

Evalueserve is a leading analytics partner powered by mind+machine™, that helps clients get the most out of their core processes; Market & Competitive Intelligence, Sales Intelligence, Marketing & CRM Analytics, Knowledge Management & Transformation, amongst others.Evalueserve works with 500+ clients across a wide range of industries and business functions, helping them to make better decisions faster; reach new levels of efficiency and effectiveness; and see a tangible impact on their top and bottom line.-Built and led various teams over the last 4 years of tenure; from a small research team employing 1 analyst and 1 intern in India to an 8 members unit in Chile providing business support services to large international investment banks and world-class research firms.-Led various outsourcing projects for investment banks and consulting outfits focused on setting up and scaling offshore research and analytics units in cost-effective locations.-Assembled and pitched research and analytics solutions to investment banks in the US. Developed 3 major accounts that ultimately evolved into 2 core practice areas for the business unit generating an annual revenue of USD 2 million.-Created collaterals, dashboards, newsletters and built web-analytics reports for measuring success of campaigns and business development initiatives in the US and Japan.-Conducted primary and secondary research and structured analysis on 100+ assignments in emerging and developed markets, including industry attractiveness, market entry strategy, due-diligence and competitive intelligence.-Set up the IDEAS LAB department in Chile. The organization was in seek of new business differentiators and improvements across the board. In response, Ideas Lab was aimed at sourcing new business ideas and driving innovation throughout the company.

-Collaborated within central management to discuss, develop and execute the messaging tactics to engage governmental partners across Latin American countries. The objective was to qualify and list the company as a trusted vendor for government tenders.-Built a strong workforce with 230 highly skilled professionals (including directors and vice-presidents) of 25 distinct nationalities capable of working in 14 languages, principally through investment research and business intelligence projects. -Successfully set up the Chile operations center with the Country Manager. The company also qualified for and was granted subsidies worth USD 2 million from the foreign investment program in Chile.-Along with the country manager prepared and successfully presented a business plan to set up an offshore operation with 30 staff for a large US-based investment bank.-Built the recruitment processes for the Chile center and established talent sources for the region.-Recruited 4 Japanese financial analyst in Japan and assembled the first offshore Japanese operation for an US-based bank; “the never-sunset project”. The team of 4 conducted financial research (in Japanese) from Chile taking care of the largest part of the Tokyo publishing work during the night time in Japan. In so doing, the senior analysts in Tokyo were able to deliver investment recommendations to their end-clients before any of their competitors.-Designed the local corporate communications plan and collaborated with the global marketing team in the company-wide employee rebranding campaign.

-Delivered a comprehensive report, which served as a guide for management to decide where to set up the LATAM operations center.-Conducted research and drafted industry reports and newsletters for corporate clients- Managed the staffing of international analysts (approximately 30 professionals).