Jaffar
Manila, National Capital RegionNationality Philippines
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Work experience
Brand Director Hair Care
Procter & Gamble2024.01-Current(2 years)Leading design, delivery and commercial operations of the Hair Care business in Pakistan, scaling up the business profitably, delivering top-line and bottom-line targets.Brand Director Baby Care & Fem Care Philippines
Procter & Gamble2022.01-2023.12(2 years)Managing over ~$100 million businesses intervening across the business model to drive growth holistically.Leading the Paper business in Philippines executing a turn around after a decade of decline amidst challenging headwinds.Brand Director Fabric Care
Procter & Gamble2020.07-2022.01(2 years)Leading the Fabric Care business in Pakistan; Portfolio Strategy, P&L Management, Data Analytics, Go to Market Operations, Supply Chain, Campaign design and Marketing Activities (media, trial generation, shopper activities, digital).Brand Director Baby Care
Procter & Gamble2018.12-2020.07(2 years)Brand Manager CCL (Country Category Leader) for Baby Care (Pampers) leading multi functional teams to continually drive value for all stake holders.Senior Brand Manager Fabric Care
Procter & Gamble2016.05-2018.12(3 years)Leading marketing activity for Ariel Pakistan driving the brand to strong growth in the detergent category.Leading Campaigns, Consumer Activities, Shopper Events, Trade Shows, Market Intelligence Tracking and Digital Execution’s working with Multi Functional teams.Brand Manager Direct To Consumers Activities
Procter & Gamble2014.07-2016.05(2 years)Manage all Direct To Consumer (DTC) / BTL Activities for categories across P&G; Looking after all facets of large scale executions; strategy, training, systems & controls, agile tracking, and fueling innovation to enhance quality of programs.Leading School Programs, Home Gathering Programs, Sub-D Carnivals, College Programs, Mall Activations, Instore Events.Internee in Marketing (Commercial Operations)
Procter & Gamble2013.06-2013.08(3 months)-Modern Trade Revamp (Current Market Audit, and Interactive POSM creation and deployment in key Channels)-Execution of a 15 day Shopper Engagement Event at Dolmen Mall Karachi.-Category Landscape: Mapping competition and analyzing channel penetration.-Sales and Distribution Analysis for FY 11/12 and FY 12/13 by channel, by product, by region.Group Head Planning
LOWE & RAUF2010.01-2012.06(2 years)-Making Creative Briefs; A document that analyzes the target audience, facilitating the Creative Department in formulating ideas.-Implementing the Lowe Worldwide Planning Tool-Kit; Marketing models that critically analyze consumers.-Digital Planning; Co-founder of the digital wing at Lowe (teams expanded from 3 to 20 people), catering to online needs of clients. Secured 6 new businesses, adding to the revenue stream in both 2011 and 2012.
Educational experience
Lahore University of Management Sciences
Marketing master of business administration (mba)University of London
Economics and Management bscThe Lyceum
Economics - Mathematics - Sociology a levels
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