Product Enablement & Relationship Management Developed Vyond’s first Vyond For Enterprise trial program, consisting of over 100+ accounts, both new and existing enterprise customers, as part of our land and expand strategy. Achieve a customer satisfaction score of 95% year-over-year. Lead customer onboardings and business reviews with top accounts to maintain positive brand health. Moderate monthly webinars and virtual office hours, averaging 700-800 attendees. Provide customer support via phone calls, live chat, and email, averaging 100-120 tickets per week. Developed the first multi-partnership between Vyond, YouTube, and third party music providers to boost content usage and manage creators’ license to distribute per Terms of Service. Work directly with Sales to identify expansion opportunities and mitigate churn through customer and marketplace analysis. Community Marketing Manager Community Marketing & Revenue Generation Develop and deploy Vyond’s 2024 Community strategy, that has closed over $440k in closed won deals, and built over $1.5M in sales opportunities, Co-led Vyond’s 2023 digital community forum migration. Develop community programs (newsletters, webinars, events, and email marketing) strengthening brand awareness and reputation. Manage Vyond Community web pages, produce content, and launch event landing pages to increase web traffic, optimize SEO, and positively impact conversion. Manage 12 private user groups for Enterprise customers, influencers, and product advocates. Monitor discussions and create engaging content shared across LinkedIn, Instagram, X/Twitter, Reddit, YouTube, TikTok, and other forums. Plan and manage Vyond’s content calendar. Community Programming and Engagement Increase event registration by +34% and event attendance by +73%, boosting lead generation. Generated over $500k in sales opportunities, in the marketing pipeline through various forms of events. Authored and launched the first Vyond LinkedIn newsletter in 2024, garnering over 5k subscribers in the first week of launch. Increase email open rates by 8% and read rates by 15%. Collect customer quotes and reviews for reputation management. Plus, recruit and manage top tier customers for speaker opportunities, testing programs, and case studies. Membership & Moderation Increased membership count by 78%. Lead, moderate, and/or facilitate over 6,000+ forum discussions. Designed the first 26 Vyond badges and rolled out 28 ranks to gamify and boost member contributions. Designed and developed Vyond’s Community Champions program across social media channels. Partner with the Social Media team to recruit/highlight potential community members; sync reports & use social media listening to align on industry trends, conversations, & overall team goals. Data Analytics, & Reporting Define and share community insights with stakeholders to align business goals and strategy. Lead internal communications with stakeholders around values, ROI, and impact. Integrate Community programs with marketing and sales tools to operationally track prospect-customer/member journey.