Work experience

• Director of Growth Marketing

  RealPage, Inc.

  2024.07-Current

  (a year)

  (1 year 3 months) Lead a high-achieving team of paid media and digital marketing, marketing ops and automation, and analytics for the Mixed-Use division of RealPage for Buildium, Propertyware, HomeWiseDocs, and All Property Management.
• Director of Digital Marketing

  //

  2023.10-2024.07

  (10 months)
• BitSight

  2021.10-2023.09

  (2 years)
• Digital Marketing Manager

  EF Ultimate Break

  2020.07-2021.10

  (a year)

  (1 year 4 months)
• Digital Advertising Manager

  //

  2018.06-2020.04

  (2 years)

  (1 year 11 months) An eCommerce travel company that sells international group tours to 18-29- year-olds. I was responsible for user acquisition via multimillion-dollar advertising campaigns while improving marketing efficiency on ad spend. • Analyzed campaign performance and provided insights to drive marketing strategies • Designed and executed A/B tests as well as analyzed results to identify optimization opportunities for growth • Presented marketing strategies and insights to senior leadership team to support marketing planning process • Forecasted ad spend, managed budget as well as monitored and reported KPIs • Streamlined and owned ad request process; worked closely with the creative team ensuring ads support campaign goals • Built and managed partnerships of the affiliate marketing agency and advertising platform representatives • Collaborated with cross-functional teams including Product, Analytics and Design to optimize campaign performance
• Digital Marketing Manager

  KoMarketing

  2017.06-2018.06

  (a year)

  3 years 4 months (1 year 1 month) A digital marketing agency focused on generating results for online marketing programs. I led a team of strategists and developed strategies for clients’ advertising programs based on in-depth data analyses. • Oversaw multimillion-dollar budget advertising programs including paid search, paid social and content syndication • Improved conversions by 30% and cost-per-lead by 60% in three months • Optimized aspects of campaigns including customer targeting, ad copy/ creative and on-site experience • Designed, implemented and tested bidding strategies (eCPC, Target CPA/ROAS, Maximize Conversions/Clicks) • Owned campaign tracking audit, tag implementation and tracking troubleshooting
• Senior Digital Marketing Strategist

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  2017.02-2017.06

  (5 months)
• Digital Marketing Strategist

  //

  2015.03-2017.02

  (2 years)

Educational experience

• Emerson College

  Integrated Marketing Communication
• Renmin University of China

  Marketing

Certificates