I am leading Finish dishwasher detergents for DACH market, accountable for:- Delivering of the annual growth plan targets and the preparation of next years brand plan- Ensuring that the innovation pipeline is locally validated and adapted - Steering creative agencies to deliver new consumer-relevant messaging in digital & TV- Engaging the sales organisation with the brand strategy to secure overdrive of customer plans- Leadership and motivation of 1 Assistant Brand Manager.

I am the lead for eCom specific innovations for DACH, responsible for driving growth for Sagrotan and for digital first brands.- Pioneering eCom first innovation: opportunity identification, P&L creation, stakeholder management and in-market execution- Developing digital launch campaigns for eCom first products and eCom only brands- E2E responsibility for Sagrotan and Cillit Bang, ensuring omni-team collaboration- Creating effective brand experiences to convert to purchase & consumer advocacy- Managing the media strategy on and off platform for mid- and lower-funnel activations- Optimizing Amazon content: A++/B+, brand stores, campaign creatives- On-Demand Marketing lead, responsible for building relationship, aligning activation calendars and test & learns.

I was the brand lead for Sagrotan Disinfection, Laundry & Surface Care categories, responsible for:- Driving growth: Developing the innovation roadmap for the categories through insight generation and opportunity assessment- Bringing to consumer new product launches and product upgrades - Collaborating & managing multiple cross-functional teams from the the technical to the commercial field- Creating the media pipeline: creation of TV and digital creatives, continuous content optimisation and campaign analysis- Leading and motivating 1 Junior Brand Manager

I was the marketing lead for the brands Heinz, Bulls-Eye and HP in the Condiments sauces category for Germany, Austria and Switzerland. My focus was the development of specific brand strategies for ensuring sales growth and reach of target market KPIs. My responsibilities involved the entire marketing process: from concept, through development, to launch campaign.Work Highlights:- Develop the 3-year multi-brand strategy- Make quantitative and qualitative market data analysis: Nielsen studies and consumer researches- Portfolio management targeting profitability- Innovation conceptualization- Innovation project management- Creative campaign development- Media planning- Budget management for campaigns and new product launches- Lead of 1 Assistant Brand Manager and multiple cross-functional project teams

I was responsible for the New Product Categories in the Distributor & Export business unit, covering 28 markets in Northern and Eastern Europe and the global Travel Retail business. I had broad scope of responsibilities over multiple food categories (snacks, quick hot meals, base tomato products, oriental food, beans and pasta) and several brands (Heinz, Kraft, Planters and Amoy). Work Highlights:- Business development and launch of the first company brand in the global travel retail channel- Localization of European product concepts- Regional portfolio management- Commercial Project management- Analysis of business opportunities and prioritisation of initiatives- Adaptation of European communication campaigns and assets- Multi-market media planning for Eastern Europe- Work with distributorsAwards: 2016 Innovation Award for Distributors & Export Business Unit

I performed a commercial project management role in the central team with European scope. My main deliverable was the commercial implementation of supply chain cost saving projects, including the recipe/packaging upgrade of all brands in the full European condiments sauces portfolio.Work Highlights:- Commercial project manager for supply chain cost-saving projects- Mediating portfolio alignment between all European business units- Lead of cross-functional project teams (R&D, Supply Chain, Regulatory, Print Change, Commercial teams in all business units for zone Europe)- Project planning, team coordination, workload management

The role was a great start for my career. Based on my qualities and work attitude, after the first month of my intership program I was offered a full-time employee contract.Work Highlights:- Project map creation- Managing of packaging changes for Europe- Rationalisation analysis of multiple markets and factories portfolios

The role focused on financial queries resolution with retail customers in Northern Europe. It is part of the Accounts Receivable team in the Finance department.Work highlights:- Trade deals and deliveries investigations- Resolution of financial queries- Financial reporting- Account reconciliation- Direct communication with customers- Controlling customers outstanding amounts and new orders