✦SEO Content Creation & IG Feed Design Manage two company pages: "Hong Kong Food & Fun Guide" (港經食玩買攻略): A lifestyle page focused on dining, entertainment, and shopping in Hong Kong. "Trust Health" (信健康): A health and wellness page providing credible health-related content. Create SEO-optimized articles by campaign for both websites to drive organic traffic and improve search rankings. Design visually engaging Instagram feed layouts, write captions, and curate content aligned with brand aesthetics and audience preferences. Develop SEO articles for various marketing campaigns, ensuring content aligns with campaign ob jectives and keyword strategies. Technical Proficiencies: SEMrush | Ahrefs | Chatgpt | Deepseek | Grok3 | Deepseek | Google Keyword planner Canva | Adobe Photoshop ✦FB/Google Ad Management & Campaign Coordination Set up and optimize Facebook Ads (boosting posts) and Google Display Network banner ads for campaigns. Act as campaign coordinator: Establish timelines, lead client conference calls to clarify content dir ection, and collaborate with designers to meet deadlines. Ensure smooth campaign launches by overseeing all deliverables (ads, content, visuals) and adher ing to schedules. Post-campaign analysis: Generate media performance reports using Facebook Ads Manager, Google Ads, and Google Analytics. Track KPIs (e.g., impressions, CTR, conversions) and provide action able insights for future optimizations. Technical Proficiencies: FB/Google ad manager | Meta Business Suite | Google Analytics 4

✦SEO/SEM Strategy & Technical Implementation Leverage SEO Tools & Analytics Conduct keyword research using Google Keyword Planner and Ahrefs, aligning selections with campaign objectives based on search volume and competition. Analyze SEO/SEM performance through Google Analytics 4, tracking organic traffic, rankings, and conversions. Optimize content for search engines by integrating keyword strategies into articles and meta data. ✦Programmatic Advertising & Media Planning Design media plans with a focus on CPC, CTR, CPM, and impressions, ensuring alignment with client goals. Execute programmatic ad orders across platforms like hk01, weekendhk, and ulifestyle, tailoring placements to campaign KPIs. Generate detailed programmatic advertising reports, highlighting performance metrics and ROI. ✦Cross-Platform Campaign Coordination Strategize and launch Facebook/Instagram boosting campaigns via Meta Business Suite, targetin g specific demographics and refining ads based on real-time data. Collaborate with Xiaohongshu (Little Red Book) to coordinate KOL/KOC partnerships, ensuring co ntent aligns with client expectations. Oversee end-to-end campaign timelines, from client briefings to asset delivery, ensuring deadline are met. ✦Technical Proficiencies: SEO/SEM & Analytics Tools Ahrefs | Google Search Console | Google Keyword Planner | Google Analytics4|SEMrush Advertising Platforms Meta Ads Manager | Google Ads | Programmatic DSPs (hk01, weekendhk, ulifestyle) Content & Design Tools ChatGPT | Deepseek | Canva | Adobe Photoshop Campaign Management KOL/KOC coordination | Media plan development | Post-campaign analysis (CTR, CPC, CPM)

✦SEO/SEM Strategy & Web Development Leverage SEO Tools & Website Development Conduct SEO audits and keyword optimization using Ahrefs, Google Search Console, and Google Keyword Planner to enhance organic visibility. Build and maintain responsive websites via WordPress, ensuring technical SEO compliance (e.g.,meta tags, site speed). SEM Campaign Execution Manage end-to-end Google Ads and Facebook Ads campaigns for product promotions, optimizi ng bids and targeting based on real-time performance. Analyze SEM metrics (e.g., CTR, CPC, conversions) through Google Analytics 4, refining strategies to maximize ROI. ✦Content Collaboration & Visual Design Cross-Functional Campaign Coordination Collaborate with copywriters and designers to produce SEO-driven content, ensuring alignment with brand voice and campaign KPIs. Edit promotional visuals using Adobe Photoshop, enhancing aesthetics for social media and ad creatives. Develop advertising cost plans and coordinate KOL/KOC partnerships for Xiaohongshu campaign Multi-Platform Social Media Management Plan and execute digital marketing campaigns across Instagram, Facebook, WeChat,Xiaohongshu, and Dianping, tailoring content to platform demographics. ✦Analytics & Performance Optimization Data-Driven Reporting Transform raw marketing data into actionable insights using Google Analytics 4, highlighting trends in user behavior and campaign effectiveness. Generate analytical reports with recommendation plans to optimize future campaigns (e.g., A/Btesting, audience segmentation). ✦Technical Proficiencies: SEO & Analytics Tools Ahrefs | Google Search Console | Google Keyword Planner | Google Analytics4|SEMrush Advertising Platforms Google Ads | Meta Ads Manager | Xiaohongshu (Little Red Book) | Weibo Ads Design & Development Tools Adobe Photoshop | WordPress | Canva Campaign Management KOL/KOC coordination | Cross-platform social media strategy | Budget planning & ROI analysis