Hyoselin

Field Marketing Specialist
FemaleMarketingLive in United StatesNationality
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Work experience

  • Field Marketing Specialist

    Oracle
    2023.11-Current(2 years)
    North America Execute and optimize B2B Field Marketing campaigns supporting Oracle’s IaaS and PaaS offerings including Gen 2 Cloud, AI infrastructure, and Multicloud solutions ensuring timely end-to-end event execution. Generated a notable $59.M in attributed pipeline and $19.6+ in closed/won deals through industry specific webinar series utilizing data intelligence including detailed reports from Eloqua to optimize campaign performance. Manage a 25+ partner portfolio by leading 3rd party events (RSA, NeurIPS, GTC, Google Cloud Next, IntelMulticloud Database test drive, Data & AI Forums, Meet the Boss roundtables) including speaker coordination, contracts, budgets, and sales enablement to drive revenue growth. Negotiate vendor contracts, manage $100k+ budgets, and ensure ROI targets are met or exceeded in FY24, FY25. Create and optimize event assets, data, sales invites, post event reporting, and performance dashboards. Align field marketing activities with sales campaign priorities addressing pipeline gaps across North America. Collaborate with cross functional teams (Sales, digital, and partner marketing) to launch and iterate on strategic marketing plans based on pipeline data and Eloqua insights. Develop internal newsletters and enablement resources used by 500+ sellers to drive customer outreach/engagement.
  • Business Development Representative

    Oracle
    2022.06-2023.11(a year)
    Coordinated with engineers cross-functionally to identify customer pain points and suggested potential IT solutions across multiple product lines (PaaS, IaaS, SaaS, Database, Servers, Storage, Engineered Systems, etc.) Collaborated with field marketing to deliver relevant campaigns across all North American territories Utilized Oracle CRM software including Oracle Sales Cloud and Eloqua to keep track of leads and pipeline Attainment: FY23Q2: 110% | FY23Q3: 138%| FY23Q4: 125% | FY24Q1: 132%

Educational experience

  • The University of Houston

    Strategic Communications
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