• Spearhead US marketing programs—including events, tradeshows, partner co-marketing, and digital initiatives—ensuring strategic alignment, measurable ROI, and scalable impact. • Bridge Taiwan HQ and US regional teams to integrate cross-channel campaigns, aligning messaging, resources, and partner participation for stronger market impact. • Own end-to-end program management—including budget allocation, vendor negotiations, sponsorship planning, logistics, and post-event reporting— delivering efficiency gains and consistent execution. • Collaborate with sales, product marketing, and business development to co-create campaigns that expand reach, strengthen alliances, and generate qualified leads. • Boost brand visibility and thought leadership through digital campaigns, PR, and social media, reinforcing event-driven marketing initiatives.

• Developing internal & external marketing events & sponsorship plans such as budget, marketing material, booth/website demonstration. Responsible for implementation and execution of all the events including in-person, virtual, hybrid tradeshow and online webinar. • Serve as project lead and primary contact for all vendors and staff, managing full-scope event logistics. • Coordinate with multiple-functional departments, fulfill all the tasks (fromevents related to staff’s personal needs) on time and within budget. • Implementing cross countries communication, working closely with headquarter MarCom department, aligning marketing strategies, updating event bullet points and every day. • Post event review with MarCom department, analyzing customers & staff feedback, optimizing show experience, booth demonstration and expediting team workflow.

ORGANIC(OUI ORGANIC) • Managed the brand's main Facebook, Instagram, and LINE accounts, and successfully increased engagement and followers. • Founded the company's Facebook/LINE group and the CEO's YouTube channel, which generated significant traffic to the brand's website. • Developed and implemented successful social media campaigns, resulting in increased brand awareness and sales.