Leading the Global Brand Development of Sierra & Finsbury as Brand Owner, responsible for Business and Brand Development of Stock Spirits Group portfolio in Germany, heading global Communication campaigns and strategies & Market Research, driving Innovation strategy incl. RTDs and no/low beverages. High involvement in group integration/merger process

Heading the strong BORCO Marketing Team incl. Global Marketing, Agency Business, Communications, Trade Marketing, Packaging & Design, Advocacy and Consumer Insights. Responsibility for the national and international brand and portfolio strategy. Project lead for NPDs and packaging relaunches. Responsibility for global communication strategy. High involvement in international business development. Management of strategic international partnerships. Member of the Management Board and member of the advisory board of the JV in Austria.

Responsibility for national and international Brand Management, ATL & BTL Communication strategies, Trade Marketing and the Advocacy Team. Strong intercultural context and close cooperation with international partners. Successful creation and implementation of several communication campaigns. Close cooperation with KAM, E-Commerce and On-Trade Team. Direct reporting to CEO and shareholders.

Responsibility for the total Borco agency portfolio (until March 2015 as “Head of”). Management of new partnerships incl. business plans and contract management. Responsibility for all commercial parameters and marketing activities. Direct reporting to CEO and shareholder-family. Management of a diversified international portfolio incl. global premium brands from around the world like Russian Standard Vodka, Nikka Whisky from Asahi in Japan, Yeni Raki from Diageo Turkey, Kerrygold Cream from Ireland, luxury brand Dalmore Single Malt from Whyte & Mackay in Scotland and popular Italian bitter Fernet-Branca. Responsibility for a sales and marketing budget > € 15 Mio. Project lead for pitches and business integration. On-top responsibility for worldwide sourcing of spirits for strategic own brands. 14 team members.

Team lead for the international luxury & premium portfolio incl. champagne, whisky and rum. Development of a category management approach. Furthermore team leader Trade Marketing and project manager for sponsoring and cooperations with large national music festivals (e.g. Berlin Festival, Melt, Deichbrand, Dockville). Moreover responsibility for transition and integration of new brands, e.g. Russian Standard (from Campari) and Whyte & Mackay portfolio. 6 direct reports.

Brand Management of a premium portfolio from Beam Global for the German and Austrian market. Development of brand plans in close cooperation with the Brand Owner. Implementation of all brand building and POS activities. Later also team lead for a diverse portfolio of brands from Western and Southern Europe, Turkey, North America and the Caribbean.

Business Analyst and consultant at the Indo-German chamber of commerce in Mumbai, India. Market Research for German companies looking to develop their business in India. Consultancy of medium sized German and Indian companies planning to enter in the other market. Support of bilateral relationships to grow business between German and Indian companies and to accelerate trade between both countries.

Research and evaluation of customer complains. Analysis and assessment of causes and failures for the top quality management team. TUI is the worlds largest tourism company. As customer dissatisfaction is major threat to their business, continuous analysis of complains and an efficient process is vital for the companies’ success.

Marketing Coordinator at GGT. Galka Golden Tours was one of the first companies in the German market specialised on bespoke premium tours to destinations in Asia, Africa and Latin America. In 2007 GGT became part of Western & Oriental Travel Limited. I started to gain experience in the tourism industry when I first worked for GGT in 1998 in- between military service and University. I kept on working for GGT during my University time on a part-time level. Over the course of time I took over various marketing responsibilities. My experiences also included business trips to Kuwait, Oman, Morocco, Sri Lanka and Indonesia where I was representing the company and helped to diversify the portfolio.