Heidi Buffington, M.A.,
Madrid, Community of MadridNationality Spain
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Work experience
Director of Admissions and Enrollment Communication; Chief Strategic Enrollment Management Officer
Saint Louis University, Madrid Campus2016.02-Current(10 years)Under my leadership, I initiated the collaborative process to design and implement two strategic enrollment plans resulting in nearly doubling campus enrollment over eight years. Campus diversity increased by 390%, growing from 16 to 79 nationalities, while academic quality improved, with the average GPA rising from 3.3 to 3.7/4.0. The internationalization of the campus was further enhanced by establishing new agent agreements, government scholarships, study abroad MOUs, and exchange partnerships, bringing students from around the world to be part of SLU’s global community. Executive Leadership and Vision- Lead the Strategic Enrollment Management Committee and member of the university executive leadership team. Strategic Enrollment Management (SEM)- Oversee comprehensive, data-informed cross-campus planning to foster growth, internationalization, and student success aligned with the university’s mission and vision. - Developed two successful Strategic Enrollment Management (SEM) plans - The 2015-2021 SEM plan goal was reached nine months early. - The 2021-2026 SEM plan exceeded the goals in the 2nd year and the target total campus enrollment was adjusted. Currently tracking to meet or exceed planned goals. - Collaborate with executive leadership and campus-wide with faculty/staff and students- Advise international colleagues working with SEM on their campusesRecruitment and Enrollment Communication Plan-Designed, developed, and implemented a five-year plan that outlined target markets with segmented and targeted communications. Entrepreneurial & self-authoring Leadership - Created a thriving innovative culture using an entrepreneurial management style- Continual focus on improvement using a Design Thinking mindset for more efficient streamlined procedures Communication and Interpersonal Skills - Lead a multilingual, intercultural team located on two continentsVice President; Marketing and Communications Director
American Club of Madrid2014.06-2019.07(5 years)The American Club of Madrid is a business and social forum that strives to enrich business and cultural relationships by incorporating American ideals and values in Madrid.Collaborated with leadership to develop and implement strategies aimed at increasing corporate and individual membership. Led marketing initiatives, including brand awareness campaigns, website development, social media marketing, and all corporate communications. - Board of Directors: Co-led the executive leadership committee. - Strategic Partnerships: Liaised with high-level diplomats, business-leaders, and government officials.Freelance Photographer
BUFF PHOTO2013.03-2018.06(5 years)Portrait photography of people of all ages. Especially maternity, newborns, family and head shots.Interim Director of Admissions
Saint Louis University, Madrid Campus2015.05-2016.02(10 months)In this 10-month interim period, I cultivated a shared vision using change management that motivated and inspired the team during the transition. - Implemented the 2015-2021 Strategic Enrollment Management Plan - Led with a strengths-based approach to team development - Successfully launched Salesforce as our new CRM for admissionsInternational Admissions Counselor and Graduate Admissions Coordinator
Saint Louis University, Madrid Campus2007.09-2015.05(8 years)Recruiter and admissions counselor responsible for nearly half of all degree-seeking undergraduates and served as the sole counselor in charge of graduate student recruitment and admissions. - Agencies in China: Proactively negotiated and finalized agreements with student recruitment agencies. - Recruitment Marketing: Developed and implemented strategies for W. Europe, the U.S., and Asia using physical recruitment, online and print advertising, social media, and email campaigns. - Marketing Collateral: Designed and produced corporate videos, news articles, presentations, brochures, and other bilingual online and print marketing materials.U. S. Visiting Student Coordinator, Office of Admissions
Saint Louis University, Madrid Campus2004.09-2010.01(5 years)Under my leadership education abroad/study abroad students grew by 75%. Developed an annual strategic plan to grow diversity and numbers of international students and partnerships. - Study Abroad Recruitment Plan: Increased study abroad student diversity by signing agreements with universities and partnering with targeted academically-specific programs. - Program Development: Designed content-specific study abroad programs. Ex. A summer nursing course for University of Pennsylvania study abroad students. - Strategic University Partnerships: Signed 10+ MOU and exchange agreements with universities in the U.S., Japan, Belgium, and Brazil to increase student mobility.Human Resources Specialist
Erie Insurance Group2002.03-2003.09(2 years)- Carried out candidate screening, interview scheduling, and led new hire orientation sessions- Candidate airport pick-up and local area tours for Erie Insurance visitors- Trained and oversaw student internInternational Education/Business Internship
Club Ivy Madrid (International Education Placement Services)2001.09-2001.12(4 months)- Organized and managed the Programs Department that advised and placed students in international universities. - Oversaw all English documents/correspondence including contracts, payments and legal documents for the Administration Department.Manager
Barnes & Noble2000.06-2001.06(a year)- Directed employees and managed all activities and up-keep in the Childrens Department- Organized classroom field trips, teacher events, and community-related events.- Developed a story time that increased in attendance weekly resulting in higher sales within the department.Manager
Kahkwa Club1994.06-2000.08(6 years)- Supervised 7-10 employees (16-21 years).- Managed employee training, restaurant operations, product ordering, customer relations, and organized banquets and special events.Admissions Office Representative, Admissions Office
The College of Wooster1997.04-2000.05(3 years)- Assisted prospective students and families by giving campus tours and leading panel discussions.- Represented the Biology Department for science visit days and gave presentations to prospective majors.
Educational experience
Harvard University Graduate School of Education
Graduate credit certificate in advanced education leadershipCornell University
Marketing data-driven marketing certificateIE Business School
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more certificate (coursera)University of Colorado Boulder
Business Writing certificate (coursera)EFTI Centro Internacional de Fotografía y Cine
Photography profesional de fotografía i, profesional de fotografía iiDiplomatic School of Spain
International Studies masterThe College of Wooster
Biology, Spanish bachelor of artsUniversidad de Córdoba
geography, culture, politics and history
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