Manage a trio role of overseeing the personal brand for the Founder Justin Sun, leading pr for top 2 public blockchain Tron Network, and consulting part-time for crypto exchange HTX. Maintain a vast network of relationships with journalists, KOL's, analysts from Tier-1 mainstream (Bloomberg, WSJ, Reuters) and crypto media (Coindesk, the Block, Blockworks) to expand the reach & impact of news campaigns. Lead corporate media strategy and implement strategic marketing tactics to generate leads such as media interviews, conference speeches, and cover stories. Lead PR Crisis Management and implement strategic marketing tactics to maintain a positive media sentiment while utilizing media sentiment monitoring tools such as Cision and MuckRack. Develop Tron related marketing campaigns on DeFi (USDD), RWA (stUSDT) and memecoins (SunPump).

Develop strategic planning and supervision of C-level executive communications with corporate media and analysts in the health tech and wearable gadgets industry. Manage corporate messaging toolkits, keynote, press releases, social media handles (Linkedin, Twitter, Facebook, Youtube, Instagram) and presentations.

Lead the execution and act as the PR gatekeeper for the leading global provider of urban mobility solutions. Work closely with internal leadership team and European & US PR agencies to secure top tier press coverage from medias (i.e. CNN, CNBC,Bloomberg, Reuters, Financial Times, WSJ, Techcrunch, Vogue). Lead corporate events communication in large events (i.e. CES) and manage marketing partnerships with diplomatic missions (Italy &Argentina Embassies in China), pro sports organization (NBA, UFC, Formula E).