Work experience

• Assistant Marketing Manager

  ACW Distribution (HK) Limited (a member of ACW Group)

  2023.08-Current

  (2 years)

  Responsible for B2B marketing and overseeing all kinds of marketing activities for IT vendors. Plan and execute various marketing initiatives, including events, training programs, eDM promotions, website management, social media campaigns, and advertorials. Manage and allocate budgets effectively to optimize marketing efforts and achieve desired results. Work closely with sales and product teams to develop promotional materials that complement marketing strategies and business goals.
• Senior Marketing Executive

  FUJIFILM BI Hong Kong

  2022.11-2023.07

  (9 months)

  Plan, oversee and organize internal and external events. Prepare budgets and manage all events elements on time and within budget. Communicate with internal business units for audience recruitment, eDM promotion, registration and database management. Follow through and conduct pre- and post-event evaluations and reports.
• Senior Marketing Executive

  Superhub | #1 Microsoft Top Cloud Solution and Managed Service Partner

  2021.11-2022.05

  (7 months)

  Plan and manage all social media platform. Prepare all the content of different communications channels. Implement campaigns for lead generation. Manage and align company brand profile and image. Produce marketing materials such as HTML, eDM and leaflet.
• Senior Marketing Executive

  ACW Distribution (HK) Limited (a member of ACW Group)

  2017.10-2021.11

  (4 years)

  2021/03-2021/11:Senior Marketing Executive 2017/10-2021/03:Marketing Executive Responsibilities: Launch and implement both online and offline B2B marketing campaigns. Maintain digital online marketing initiatives such as website and social media. Implement campaigns while expand end users and resellers clientele. Produce marketing materials such as HTML, eDM and leaflet. Monitor and manage client database.

Educational experience

• The Hong Kong Polytechnic University

  Bachelor's Degree of Marketing and Public Relations

  2014.09-2016.07

  (2 years)
• City University of Hong Kong

  Associate Degree in Communications and Public Relations

  2012.09-2014.07

  (2 years)

Languages