Summary

Work experience

• Advisory Board Member of Castelo Alimentos

  Castelo Alimentos

  2020.01-Current

  (6 years)

  Advisory Board Member
• Advisory Board Member of Bankok Securitizadora

  Bankok Securitizadora

  2021.05-Current

  (4 years)

  Advisory Board Member
• Director

  INSPER Angels

  2022.01-Current

  (4 years)

  Insper's start-up investment ecosystem and Innovation Hub (8.2% of the resources allocated to start-ups in Brazil went to Insper's ecosystem)
• Fellow Professor

  Insper

  2015.01-Current

  (11 years)

  coordinator and professor of Executive Education Programs
• Advisory Board Member of TS INFRA Electrical Meters

  TS INFRA Electrical Meters

  2023.10-2024.08

  (a year)

  Advisory Board Member
• Advisory Board Member of Classy Brands

  Classy Brands

  2023.09-2024.08

  (a year)

  Advisory Board Member
• Member of the Board of Directors and Strategy Committee

  Toshiba TSEA Energia

  2020.01-2024.01

  (4 years)

  Board Member
• Partner

  FRAM Capital

  2023.01-2024.01

  (a year)

  asset manager with investments in special situations, club deals, and M&A
• Partner

  FRAM Capital

  2020.03-2023.04

  (3 years)

  Partner
• Founding Partner

  Doxa Partners

  2014.01-2022.01

  (8 years)

  Turnaround, fund investments, private equity
• Fiscal Council Alternate Member

  Gol LInhas Aereas

  2020.04-2021.04

  (a year)

  Fiscal Council Alternate Member
• Advisory Board Member

  Galena Pharma

  2019.05-2020.11

  (2 years)

  Advisory Board Mamber, Galena Farmacêutica (2016-2019).
• CMO Leadership Team of the Transformation Program

  Galena Pharma

  2016.01-2019.01

  (3 years)

  implementation of a turnaround program that doubled revenues and increased EBITDA in 3 years for an Active Pharmaceutical Ingredients (API) company
• Member of the Board of Directors

  Governança Brasil GovBr S.A.

  2015.02-2015.08

  (7 months)

  Advisory Board Member (Nov/2014 to Jan/2015)
• Founding Partner

  FRAM Capital Asset Management

  2008.01-2012.01

  (4 years)

  Conception, design of the strategic plan and part of the group of founders that led the financial start-up to reach R$ 1 billion of assets under management in 4 years and over R$ 4 billion after 10 years (macro funds, pension, equities, credit, exclusives, private equityand financial advisory). He has worked in management, fundraising, M&A initiatives related to the company itself, structuring of special situations, club deals, private equity and advisory. He has led the identification and execution of investments for clients and proprietary capital, M&A transactions and company restructuring.
• Executive Director of Investment Banking

  Banco Santander

  2004.01-2008.01

  (4 years)

  Responsible for origination and execution of M&A and Equity Capital Markets. He has led several M&A mandates, IPO processes, credit recovery for the bank's proprietary investments. Superintendence of Value Added Services (~R$ 1 billion inrevenue), managed internal restructuring process in the retail bank: management and strategy for bank fees, checking account products (3.5 MM customers), payroll, customer acquisition strategy, statements, checks, debit card, INSS, IPVA, income tax statement. Leader of the development and implementation of the 5-year strategic plan of the Wholesale Bank. Leader of the development of the strategic planning of the Retail Bank, defining the new business model by segment. Head of Products and Marketing at Social Security leading the process of raising reserves from R$ 1.6 to 2.1 billion. Member of the group of "Top 30 Executives of Wholesale Banking". Founding partner, Doxa (2004). Strategic management consulting and financial advisory. Design, implementation and ramp-up of the Fernando Henrique Cardoso Institute (iFHC). Responsible for the turnaround of the agribusiness business unit of a Brazilian engineering group.
• Associate Partner (AP) partner at McKinsey & Company

  McKinsey & Company

  1995.01-2003.01

  (8 years)

  Strategic consulting of senior management (growth strategy, entry strategy, regulatory strategy operations, logistics, efficiency/costreduction, sales, marketing, pricing strategy, organization) in different industries (energy, telecom, consumer goods, retail, banking, credit cards, steel and automotive). Some projects under leadership include: • Turnaround with cost reduction, redefinition of the product portfolio through market segmentation, innovation and testing of new product concepts, brand repositioning for a leading multinational company in consumer goods controlled by a Private Equity fund. • Design and implementation of the pricing strategy for a large beverage producer in Brazil. • Reorganization of the sales area, Key Account Management (KAM), compensation policy and incentives for a large producer of consumer food goods in preparation for the company's sale process. • Design of the strategy for the entry into Brazil of a multinational retailer through acquisitions or greenfield. • Commercial strategy and product development for energy distributor. • Development and implementation of the regulatory strategy and regulatory area of a Brazilian company with different business units in telecommunications. Operational improvement and redefinition of the business portfolio by designing and implementing a business unit spin-off. • Development of the strategy and participation in the bidding process for new cellular licenses (SMP) for a telecommunications company. • Restructuring and segregation of the business units of a telecommunications company. • Diagnosis and optimization of integrated logistics operation of a retailer (food and durable goods). • Reorganization and operational improvement program of electricity distributor, reducing 20-30% of operating costs and improving the quality of services provided. • Credit card strategy for a Brazilian bank resulting in a change of control. • Review of the operation and strategy for the low-income credit products business unit of a bank in Brazil, resulting in the closing of the transaction. • Diagnosis and design of the operational improvement plan for the vehicle and truck manufacturer. • Implementation of an efficiency program with a 20-30% reduction in steel costs in Brazil, and development of the business strategy for special steels. Member of the Foundation Committee and Professor, CEETEPS/ FATEC Indaiatuba (1995). Professor and responsible for the Business Administration course content design.
• CEO

  CEPEC

  1994.01-1995.01

  (a year)

  Publishing and cultural production company
• Research Assistant

  Université de Montréal and Université du Québec à Montreal

  1993.01-1994.01

  (a year)

  Mercosur Technological Development Opportunities Project; Researcher in a project at Unicamp/ The Althon
• Researcher

  F. Jones Foundation and The Tides Foundation

  1992.01-1993.01

  (a year)

  Researcher in energy consumption forecasts and alternative regional supply planning, reviewing the environmental and economic feasibility of the Paulinia Thermoelectric Power Plant attached to REPLAN. Financial Analyst at Procter & Gamble (1991) in the area of Product Supplies and Organizational Finance. Design and implementation of an integrated plant budgeting system with adjustment of the chart of accounts of the acquired company Phebo to P&G international. Control of costs and investments of the plants, reporting to

Educational experience

• Harvard Business School

  Exceutive Education Program

  2022.06-2022.06

  Executive Education Program
• UNICAMP

  Master of Science in Mechanical Engineering

  1991.01-1993.06

  (2 years)

  Master of Science

Languages

Certificates