Achievements- Led the brand’s transformation using the Aaker Brand Vision Model, aligning its vision and positioning to create a distinct identity.- Led the creation of a comprehensive brand architecture for Digikala Group, setting the foundation for long-term brand synergy across all business units.- Spearheaded the development of Digikala Group’s brand identity, establishing a consistent visual and verbal tone across all touchpoints.- Led the Digikala Brand Book, covering both visual and verbal guidelines for internal and external communication.- Led three 360° holistic brand campaigns, ensuring integrated communication across digital, print, and media channels.- Recognised with the ‘High Impact’ staff award in 2024-H1 for my leadership in brand strategy, which played a key role in enhancing company-wide communication consistency.

In my role I was responsible for expanding our market presence and optimizing international strategies.Some Projects:- Developed a decision-making model using the fishbone method to effectively prioritize and evaluate potential host countries for expansion.- Created and implemented a comprehensive Go-To-Market (GTM) plan for the Iraqi market, targeting key opportunities and optimizing market entry strategies.

Key achievements:- Led the rebranding of the company’s core products, managing over four successful re-launches and introducing a new product category to the market.- Transformed the brand’s identity in the adult care category from a medical-focused image to one with emotional resonance, rebuilding its connection with target audiences.- Defined a new communication strategy for the adult care brand after 10 years, shifting the focus from incontinence sufferers to caregivers—the true decision-makers. By positioning the brand as a supportive partner to caregivers and offering educational resources, we successfully repositioned the brand as a trusted companion, driving a stronger emotional bond with the target audience.Responsibilities:- Yearly Development of brand OGS (Objectives; Goals; Strategies) - Instagram content strategy- Potential Market size estimation, segmentation, consumer profiling & analysis.- Developed, monitored and controlled brand management budget - Developed communication strategy and holistic marketing plan for launches and re-launches.- Monitor and evaluate sales, market share and financial performance of the brand to identify the risks and opportunities.- Coordinated with a cross-functional team in launching new products to meet company expectations, strategies and goals- Consumer research and mining insights.

Key Achievements:- Spearheaded 15+ consumer insight and market research projects, providing top management with valuable perspectives on customer behavior and the Iranian retail landscape.- Organized 10+ successful events across multiple Hyperstar branches, simultaneously managing logistics and coordination for high-impact brand engagements.My Main Responsibilities:- Manage all the company’s marketing research projects such as Product Assortment, Customer Satisfaction, Price Survey, Mystery Shopper, Price and quality perception.- Questionnaire design, manage, train and analyze all in-house surveys.- Negotiate, train and manage suppliers for outsourced surveys (research companies) and advertising agencies.- Plan, implement and evaluate Marketing Events such as website event; Back To School event in 3 stores; 4th company anniversary; Internal challenge; Gift Card; ECO bag projects. Including the development of in store communication plan for the mentioned projects (When, Where and how to introduce company policy and new projects to the customers).- Marketing Calendar Design.- Content Development for website and other company Events (mentioned above).- Analysis of customer research, current market conditions and competitor information.- Design of yearly Marketing Strategy.- Ensure logo & trademarks are used as per the brand guidelines and that all consumer contacts are in line with overall brand strategy