Co-ordination of the development and implementation of the brand strategy and brand activities with support of brand team and broader commercial teams. 1.Portfolio strategy:• All marketing mix strategies related to pricing, product/ packaging, distribution, communication/ promotion are aligned to match the chosen strategy• Explores, interprets and prioritizes potential sources of growth and profitability• Develops the consumer, business and channel role of the brand in the context of the portfolio vision and key competitors• Develops the brand strategy and communication campaigns2.Brand Strategy & Planning:• Captures detailed category drivers and ensures alignment with Trade Marketing, Sales and Finance’s. • Prepares detailed overview of brand performance against business goals, long term equity and prior year activity plans. Highlights opportunities for brand growth. 3.Brand Positioning:• Develops and refines a compelling brand positioning vision and architecture and validates for relevance, appeal and differentiation• Evaluates current consumer perceptions of brand equities versus desired and recommends actions to bridge the gap. • Works closely with brand, digital and media agencies to assure excellence standard in all communication materials.4.Insights• Uses multiple internal & external data sources, within the context of brand strategy and plans, to identify key issues and hypotheses. • Generates creative, beyond-the-obvious, fact-based insights for brand positioning and activities.• Evaluates and recommends the insights that best meet brand objectives and fit with category insights 5.Business • Responsible for the overall brand portfolio performance, including volume, NPR and Net Margin.• Identifies and explores profit pools and value chain opportunities to accelerate profit generation.• Regularly reviews brand budget with Finance and agrees and implements any corrective action

Provides strategic input, operational expertise and manages resources to deliver both short- and long-term business goals for OFF Premise MT while providing leadership into Trade Marketing community talent and drives capability development.1. Drive insightfulness and market intelligence together with Insights team to provide fact based strategic inputs and decisions related to Modern Trade financial results (P&L)2. Responsible for the long-term portfolio execution at channel level and activity innovation (MTP) for the Modern Trade3. Manage Trade Marketing Modern Trade team to build integrated commercial plans 4. Drive business acumen within Modern Trade teams. HO and regional, and assume shared accountability for channels evolution in terms of share and profitability5. Manage and develop:• Operational Modern Trade related activities (activity creation, planning & communication, digital activations, innovative POSMs, shopper activations in line with brand strategies (channel metrics, ROI)• Investment strategy by customer & brand building guidelineIntegrated revenue and activation plan for Modern Trade channel by sub-channel and customer promo pay• Category growth strategy at sub channel and customer level• Agency relationships at a senior level to ensure creative and effective shopper marketing solutions 6. Ensure compliance of all trade marketing outputs7. Build Trade Marketing capability and embed good principles of operational Trade Marketing within broad commercial team8. Develop, coach and manage talent within Trade Marketing teams

• Analyze & develop programs and specific activities in the MT channel in order to achieve market objectives in terms of trade and volume.• Executing the budgetary management in order to deliver profitability objectives for UB company• Collaborating in an efficient way with the internal and external clients in order to deliver mutual and beneficial solutions• Identify needs and prepare the necessary analyzes for building the channel strategy• Developing the activities for each brand in the MT along with S&D and Marketing departments based on brand plans, channel strategy, procedures & internal execution standard• Generating channel insights and translating them in to relevant trade & consumer activities• Develop and lead Sales Force Incentive programs for entire UB field force MT• Participation & presentation for buyers of new campaigns (quarterly)• Development and implementation of channel plans (new launches), develop brief to BTL agency and project management to trade, consumer and POSM’s• Evaluate all programs and trade activities in QCR forum (quarterly commercial review)• Managed the channel budgets in order to deliver UB profitability• Logistic and supply management for needed materials (for all brands: x+1 pack/gift/glass, etc.)• Growth of the profit delivered in MT• Supporting the business growth with creative and insightful execution across touch points and stakeholders

• Responsible for all Marketing activities in: Romania, Hungary, Moldova and Bulgaria • Planning and budgeting according with Marketing Strategy for each market and ensure efficient spending of budgets• Implementing marketing strategy to specific channels: traditional trade, DIY, architects & designers• Supports Sales in the execution of all activities and achieving objectives, while ensuring the desired product benefits and brand values/equity are properly communicated• Manages the POSM (including budget, logistics, distribution, assortment) by finding the most efficient solutions.• Preparation of promotional materials (brochures, flyers, posters, etc.)• Organizes meetings with designers and architects• Manages relationship with media and digital agencies for implementing media plans and campaigns and for production of promotional materials• Setting up and coordinating the implementation of Barlinek online presence (website, social media, PPC campaigns, special digital projects)• Supervise the dealers regarding the implementation of corporate standards related to Barlinek brand• Coordinates loyalty and all trade marketing campaigns• Prepares marketing reports by collecting, analyzing, and summarizing sales data• Market reports, supervising the competition’s campaigns• Site and on-line communication management;• Coordinate CSR activities

• Provide necessary support for the preparation of annual marketing budget;• Implement marketing advertising strategies and projects allocated according to specific objectives and budgets• Follow KPI (key performance indicators) concerning the marketing department• Coordinate media campaigns• Contracted services / goods in connection with the achievement of third companies respecting the marketing of the companys internal procedures;• Perform communication materials POSM: eg leaflets, posters, catalogs, materials for display at the point of sale• Coordinates the preparation and implementation for various events organized by the company in connection with marketing activities• Prepares reports related to the evolution of the market based on data provided by the specialized agencies, reports sales force, etc.• Work with sales team to implement marketing projects• Coordinating the implementation of Wienerbergers online presence (website, social media, PPC campaigns, special digital projects)

• Implement promotional campaigns and make analysis of the results in the distribution channel;• Together with sales teams and approach your manager defines communication standpoint;• Offer product portfolio• Identify opportunities for communication on each client / channel• Implements with sales team communication strategy for each customer segment within the distribution channel• Manage promotional materials at points of sale• It is responsible for organizing events with clients• Manages communication on various media channels through specialized partners (advertisers or media agencies)• Propose BTL activities and organizes events• Develops and implements specific plan of trade marketing and merchandising• Coordinates the production of promotional materials to be used in communication campaigns• Visit clients together with sales teams• Manage promotional budget allocated to each customer segment of the distribution channel

Responsible for the successful management of Trade marketing activities in RomaniaCollaborate with the Sales Excellence & Trade Marketing Manager CE for the ideation, planning & budgeting, production and implementation of all in-store activities, including POS materials and promotions•Deliver great in-store activation (translate global initiatives to successful local activities, using activation toolkits provided by GEHQ) to achieve the planned sales and profitability targets in cooperation with Brand Marketing and Sales•Create long-term Trade Marketing strategy and an annual plan for Ro, in cooperation with GEHQ•Manage POS (including budget, logistics, distribution, assortment…) by finding the most efficient solutions•Manage in-store excellence (store concept, category management, promotion, loyalty program) in collaboration with brand managers and sales•Collaborate with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers•Support local teams in the execution of their training programs•Support CE brand team in brand execution (portfolio and NPI management, ATL&BTL)•Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores•Identification of new market opportunities and drive customer satisfaction•Provide input and insight on the local markets towards global marketing (via cluster)•Contribute to global co-creation processes via virtual teams (if applicable) and by sharing local insights and best practices•Provide accurate local Business case for (global) initiatives•Manage local TM & BM A&P versus plan•Manage SRM, SAP inputs•Manage Stage Gate projects•NPI and product portfolio management to ensure the highest profitability with optimal nr. of SKU

• Coordinate marketing budget• Development and coordination of BTL, design, production and implementation of promotional materials.• Coordination of ATL, such as PR, implementing in-store promotions, television campaigns, print campaigns, and online media, web, merchandising and sales.• Planning and coordinating product launch events, press meetings, meetings with important clients, fairs and exhibitions.• Coordinate the team of 24 merchandisers nationwide.• Coordinating customer loyalty (loyalty schemes)• Coordinate the relationship with end-users on through forums.• Created a integrated project with outdoor locations, store branding, POSM.• Establish a summer course for architects on Lets color involving 15 architecture students who already have several active projects, thereby attempting to enter the program and the world of architects.• Development of websites and Forums• I coordinated the opening of the first store in Romania AkzoNobel for it and creating an online store to support sales• I helped with the organize the franchise system for another 3 stores to be opened in the country

• Supervising the Merchandisers team of 24 people distributed in stores throughout the country in Do it Yourself stores (Bricostore, Praktiker, etc.).• Achieving monthly time sheets and bonus• Achieving sales plan to target set with the management team• Coordinate and improve the working of merchandisers in order to increase the range of products present in stores• Drawing objectives and responsibilities for each merchandiserMy team and I have managed to increase sales year by year with 10% - 15%

• Software and hardware support for the entire region (EMEEA)• Countries covered by me: Romania, Bulgaria, Bosnia, Montenegro, Serbia, Albania and Macedonia• Two surveys were made annually on the quality of IT support within P & G, during which I worked in that department average increased from 4.3 to 4.75, the measurement scale of 1 to 5