Senior Brand Manager at SellerX (Formerly Elevate Brands)In June 2023, Elevate Brands has been acquired by SellerX.• Handles Outdoor Gear & Apparel in Evergreen Supply (Amazon Brands) in the USA, UK, Mexico, and Canada: Olivia Sylx, Tough Outfitters, Outdoor Essentials, IGNITEX, Brook + Bay, Sandhawk, TY4M, SUP Supply, Super Paddles, Punt Surf.• Brand Strategy: Recommends, develops, and improves overall strategies to position the brand for growth.• PPC Strategy: Working closely with the PPC Advertising Team - Monitors budgets, bids, tacos goal, and oversees keyword search terms with high conversion rates and high search volumes.• Demand Planning & Inventory Management: Monitors inventory of catalog and works with Operations Team to provide insights to help effectively manage supply and maintain consistent in-stock levels.• Analyze Performance: Reviews and analyzes performance using a variety of data sources, with the ability to deliver insights and action plans for improvement. • Monitors and takes action on Best Sellers Rank (BSR) and sub-category rankings daily to detect any positive/negative changes. • Monitors and stays up-to-date with emerging trends, shopping behaviors, competitors, research, competitive landscape, and opportunities.• Product Visibility: Ensures on-site visibility and best-in-class content & search optimization.• Monitors and resolves day-to-day product page and listing issues.• Drives key processes such as keyword research, competitive analysis, and search optimization.• Coordinates with the Creative Team to ensure brand content is current, relevant, accurate, engaging, and optimized for search.• Drives Sales: Leads conversion, marketing, and loyalty-building tactics/initiatives.• Manages day-to-day promotional/deal strategy, planning, and execution of catalog and new product launches.

• Evergreen Supply has been acquired by Elevate Brands, a top player in the Amazon seller space, which works by acquiring brands and rapidly scaling their growth.Evergreen Supply - Category ManagerJun 2021 - Jan 2022 · 8 mosNew York, United States• Handles Outdoor Gear & Apparel in Evergreen Supply Brands: Tough Outfitters, Outdoor Essentials, IGNITEX, Brook + Bay, Sandhawk, TY4M, SUP Supply, Super Paddles, Punt Surf.• Product Visibility: Ensures on-site visibility and best-in-class content & search optimization.• Monitors and resolves day to day product page and listing issues.• Drives key processes such as keyword research, competitive analysis, and search optimization.• Coordinates with creative team to ensure brand content is current, relevant, accurate, engaging, and optimized for search.• Drives Sales: Leads conversion, marketing, and loyalty building tactics/initiatives.• Manages day to day promotional/deal strategy, planning and execution of catalog and new product launches.• Inventory Management: monitors inventory of catalog and works with Operations team to provide insights to help effectively manage supply and maintain consistent in-stock levels.• Analyze Performance: Reviews and analyzes performance using a variety of data sources, with the ability to deliver insights and action plans for improvement. • Monitors and takes action on Best Sellers Rank (BSR) and sub-category rankings daily in order to detect any positive/negative changes. • Monitors and stays up-to-date with emerging trends, competitors, research, competitive landscape and opportunities.

• Analyzes sales figures, customers reactions, and market trends to anticipate product needs. • Develops and implements the visual strategy for displaying products i.e., creating Planograms, performing floor moves, and delegating tasks to sales employees.• Monitors retail price for competitors and maintain appropriate pricing for products accordingly.• Ensures profitability by giving high-quality fashion products to customers through accurate forecasting trends and plans stock level and performance monitoring.• Recommends assortment plan that supports the overall strategy for key merchandise categories and classifications, items, and vendors.• Ensures that all purchases are according to plan and within the budget.• Achieves sales, return of investment (ROI), and stock turns targets per season. • Facilitates and promotes timely communication and cooperation between stores, merchandising functions, and resources to accomplish sales, margin, and service objectives.• Supervises demand planners daily operations and monitors progress of each tasks.• Develops productivity targets for the department and evaluates work performance.

• Ensures profitability by giving high quality fashion products to customers through accurate forecasting trends and plans stock level and performance monitoring.• Recommends assortment plan that supports the overall strategy for key merchandise categories and classifications, items, and vendors.• Ensures that all purchases are according to plan and within the budget.• Prepares purchase order for new and repeat orders based on set requirements as coordinated by the selling managers. • Achieves sales, return of investment (ROI), and stock turns targets per season. • Facilitates and promotes timely communication and cooperation between stores, merchandising functions, and resources to accomplish sales, margin, and service objectives.

• Responsible for providing and maintaining the company’s social media profiles and presence, including its Website and additional channels that may be considered relevant. • Develops, recommends and implements the long-term strategic marketing plan for the organization. • Acquires an overall branding position for the organization. • Monitors and engages in relevant social discussions about the company, competitors and/or industry, both from existing leads and customers as well as from brand new audiences. • Conducts regular social promotions and campaigns and their attainment.