Industry: B2C; CPG/FMCG/Retail/Wholesale & Distributors (B2B)Distribution [Sales] Channels: DTC / Ecommerce; Wholesalers; Retailers; Online MarketplacesBioGaia is a pioneering Swedish healthcare company and a global leader in probiotic dietary supplements. Their products, recommended by pediatricians and healthcare professionals, are distributed in over 100 countries through partnerships with leading nutrition and pharmaceutical companies.Key Responsibilities:- Team Leadership - Brand Hierarchy and Product Design- Global Consumer Activation Campaigns- Global Asset Toolkits and Brand Strategies- Consumer Insights

Industry: B2C; CPG/FMCG/Retail/Wholesale (B2B)Distribution [Sales] Channels: Pharmacy; Grocery & Service trade; EcommercePersonal Health; Beauty; Active Lifestyle; Energy; SkincareKey Responsibilities:- Leader and shaper of the cross-country marketing team in the Nordic/Baltic region. 10 direct reports.- I lead, develop and implement strategies and activate across offline and online marketing channels. - Leading and building the innovation pipeline and manage the annual business planning.- Leading the regional market insight and research programs.The Consumer Health Division (CH) offers a balanced portfolio of nonprescription or over-the-counter (OTC) preparations to facilitate personal health management. This portfolio embraces allergy products, analgesics, cardiovascular risk prevention products, cold and flu treatments, dermatology andfoot care products, preparations to treat gastrointestinal complaints, and dietary supplements. It includes global and iconic brands such as Aspirin™, Bepanthen™ / Bepanthol™, Berocca™, Canesten™, Clarityn™, Nasonex™, Elevit™, Priorin™ and Rennie™.

Industry: B2C; CPG/FMCG/Retail/Wholesale (B2B)Distribution [Sales] Channels: Pharmacy; Grocery & Service trade; EcommerceKey Responsibilites:- Led the cross-country marketing team in the Nordic/Baltic region for categories VMS, Allergy, GI & Pain.- Led, developed, and implemented brand strategies and activated across offline and online marketing channels. - Led and steered the innovation pipeline and developed launch strategies for designated categories.- Led the category specific market insight and research programs for designated categories.- Managed 4 direct reports incl Trade/Shopper Marketing.Selected Accomplishments: - Ideated and implemented an innovative marketing activation for the Allergy portfolio by developing dynamic precision-based ads based on geographical pollen levels, for increased relevance and added consumer value. The activations increased conversion rates vs static ads and won several media awards (STHLM media Awards and European Search Awards) both externally and internally as best practice for reapplication. Awarded in Bayers most prestigious Global Marketing Award Ceremony, TB4L Awards.- Had the role of BCH Digital Champion & Cluster Media Lead, transforming the media across brands towards more digital activation and weight vs previous offline heavy media mix. Re-negotiated the local country media agency contract, driving synergies and immediate annual savings of +400K EUR for Nordic country cluster. Advocated & led the digital first principle for higher media efficiency across the CSJs per brand/category, which resulted in >40% increase in our key brands search visibility (organic/paid) among others.

Industry: B2C; CPG/FMCG/Retail/Wholesale (B2B)Distribution [Sales] Channels: Pharmacy; Grocery & Service trade; EcommerceKey Responsibilities:- Responsible for the Bayer Allergy portfolio (Nasonex & Clarityn) in the Scandinavian region since Sep ’16. - Responsible for the brands Aspirin and Priorin in the Scandinavian region between Aug ’14 – Sep ‘16.- P&L responsibility. Reported to Country Divison Head Bayer CH Nordics.- Developed and implemented regional brand marketing strategies (short- & long-term) and ATL & BTL material. - Crafted successful category projects for key customers. - Full responsibility for sales, sales budget, sales forecast, marketing plan, marketing budget, media plan & media purchase, product portfolio, campaign & activity planning and executionSelected Accomplishments:- Reversed negative sales development and gained MS% for the biggest brand in Scandinavia, Nasonex, and sparked growth of Clarityn with MS% gains, by developing a new BCH Allergy portfolio strategy. - Successfully implemented an innovative strategy and communication concept for the brand Priorin which had been in heavy decline. One year later, Priorin reached +44% in NS vs Budget and PY, and a MS% increase of +8pp (16% to 24%).

Industry: B2C; CPG/FMCG/Wholesale (B2B)Distribution [Sales] Channels: Off-trade (Monopolies & Grocery); On-trade (HoReCa)Key Responsibilities:- Responsible for the brand portfolios Aquavit, Cognac and Liqueur, with leading and iconic brands such as O.P. Anderson, Prima, Grönstedts Cognac, Renault Cognac, Larsen Cognac and Xanté Liqueur.- Global brand responsibility incl product development for the well-known brands Prima Aquavit and Grönstedts.- Full responsibility for sales, sales budget, sales forecast, marketing plan, marketing budget, media plan & media purchase, product portfolio, campaign & activity planning, and execution. - Crafted brand strategies and developed ATL/BTL material.- Full P&L responsibility. Reported to CEO Altia Sweden.Selected Accomplishments:- Reversed a negative trend for both the Cognac and Aquavit portfolios. Increased the market shares for Cognac from 42% to 47%. Increased the market shares for the Aquavit portfolio from 66% to 70%. Both in declining comparative markets.- Successfully developed and implemented a new long-term portfolio strategy and tactical activities that generated growth for the leading, but stagnated, Aquavit portfolio.- Initiated and implemented several creative campaigns and launches successfully, such as an activity that invited and nominated sommelier students to the development of a Grönstedts Ltd Ed cognac through the new event Grönstedts Sommelier Awards 2014. It increased the measured interest and engagement among younger consumers and generated media coverage for the product launch and the brand, +50% above set targets.Altia is the leading wine & spirits company offering quality brands in the Nordic and Baltic countries. Altia’s own brands such as Blossa, Chill Out, Explorer, Grönstedts, Jaloviina, Koskenkorva, O.P. Anderson, Renault, Xanté, Skåne Akvavit & Arsenitch have a strong market position and a many of them a long heritage to cherish. Altia produces, markets, sells, imports and exports.

Region: Nordic+BalticIndustry: B2C; CPG/FMCG/Retail/Wholesale (B2B)Distribution [Sales] Channels: Off-trade (Monopolies & Grocery); On-trade (HoReCa)Key Responsibilities:- Responsible for the development and implementation of strategic regional business/brand plans for Wine Category in Nordics & Baltics. - Regional brand P&L responsibility.- Led Business Reviews with the local business units (KPI steering). Designed and implemented this process across categories, which led to better resource allocation.- Developed regional ATL & BTL material, including development of local BTL guidelines for application and execution.- Initiated and managed new product development and product changes.- Initiated and led market research and analysis needs. - Had daily cooperation with local sales and marketing teams, production, sourcing, logistics, and other key stakeholders.

Industry: B2C; B2B; CPG/FMCG/Retail/WholesaleDistribution [Sales] Channels: Professional Salons; EcommerceKey Responsibilities:- Led the professional brands Redken and Pureology on the Swedish market.- Full responsibility for marketing plan, budget, media plan, product portfolio, sales forecasts and campaign & activity planning and execution.- Implemented new product launches and growth plans for pillar products/categories.- Handled PR programs and media related activities regularly.- Analyzed sales and market/consumer data and made recommendations to top management.- Responsible for the launch of the new brand Pureology in the Swedish market, strategically and operationally. Coordinated the launch in the Nordic markets.Selected Accomplishments:- Launched and established the new brand Pureology on the Swedish market as well as I was “lead” for the Nordic region with very good results and feedback. Exceeded the budget by +25% in Sweden in the first year and made the brand much desired by salons and consumers. Received a prize in NYC (Pureology HQ) for a remarkable successful launch and establishment.- Initiated and implemented several unique and relationship building activities to strengthen the positioning and loyalty among key clients. For example, RedkenTV (produced own material for broadcasting in-salon) and Club5thAvenue Digital Social Portal (a unique own social portal for Redkens customers in Sweden). Increased our customer base and outperformed our set key annual goal with +15%.

Industry: B2C; B2B; Financial Services Distribution [Sales] Channels: Online; Telephone; RetailersKey Responsibilities:- Outbound and inbound sales of add-on products. - Identified and retained key customers as part of a specialized team.- Handled promissory notes, payments and other back-office tasks for loan and card products. Updated ledger system and created reports for management.- Assisted banks with cash transactions and supported partner retailers with credit reports. - Also worked as a customer service representative in the same organization.