As leader of an inter-functional team consisting of media, sales, and brand professionals, I am dedicated to driving the digital sales growth of our beauty products through the development and execution of comprehensive strategies encompassing commercial, marketing, and financial plans.By meticulously analyzing market trends and consumer insights, I led the optimization of online assortment to better serve our consumers with a search-back portfolio. Furthermore, I take charge of overseeing marketing plans across multiple channels, including Amazon, Google, and various digital marketing platforms. Through data-driven insights and the implementation of effective digital marketing and content strategies, I maximize our budget allocation to achieve optimal reach and engagement with our target audience.Negotiating with key clients, such as Amazon, is also a vital aspect of my role. Through regular communication and the cultivation of strong relationships, I ensure successful partnerships. Collaborating closely with our EU headquarters, I actively contribute to the development of Joint Business Plans (JBPs) that align our goals and drive mutual success. In my position, attention to detail, exceptional leadership capabilities, and effective communication skills are paramount. By providing guidance and inspiration to my cross-functional team, I create a collaborative environment that facilitates the successful execution of our strategies. I firmly believe in empowering team members, fostering creativity, and celebrating collective achievements.In summary, as a proven leader in digital sales growth and brand management, I bring a wealth of experience in developing and executing successful strategies, negotiating with key clients, overseeing marketing plans across diverse channels, and fostering a collaborative team environment.

As senior brand manager, my responsibilities centered around overseeing the complete brand management of Swiffer and Ambi Pur, while also coordinating eCommerce operations and managing the budget for the home care category.A critical aspect of my role involved crafting comprehensive marketing strategies across various touchpoints, including TV, social media, digital, and PR. I had the privilege of nurturing relationships with c-level stakeholders to drive long-term growth in the category and market. Additionally, I worked closely with esteemed local talent, such as Luciana Littizzetto, and macro/micro content creators to ensure a unified and impactful approach.One of my noteworthy achievements was the impressive growth achieved for Swiffer, with a remarkable increase of 40% in revenue over a span of two years. This accomplishment was not only personally gratifying but also garnered recognition through the esteemed Best Brand Award in 2021.Another standout accomplishment was successfully relaunching Ambi Pur in Italy. After a period of decline, I spearheaded the development of a comprehensive marketing plan that completely transformed the brands performance. The result was Italy emerging as the leading country in the EU for growth, boasting a remarkable 166% increase in net sales.Overall, my role as a senior brand manager encompassed a wide range of responsibilities and achievements. From driving revenue growth and improving profitability to executing brand relaunches and forging strategic partnerships, I adeptly navigated the intricacies of brand management. Furthermore, my leadership in eCommerce development and budget coordination for the home care category contributed to the overall success of the brand portfolio.

As a Junior Brand Manager, I have gained extensive experience in the Italian mass market, specifically leading below-the-line (BTL) marketing activities for the hair and skin care categories. Further, as part of customer & channel marketing (shopper marketing) I have successfully executed marketing plans for Acqua & Sapone and Carrefour as part of the P&G portfolio. My role has involved managing the art direction of multiple external agencies, implementing corporate social responsibility (CSR) initiatives and supporting in-store implementation of new product launches.Key Responsibilities:BTL Marketing Activations: I have taken charge of in-store marketing activities for hair and skin care categories, overseeing new product launches in over 800 stores across Italy. I have led the planning and execution of marketing campaigns for well-known brands such as Pantene, Head & Shoulders, Herbal Essences, and Olay. By effectively managing the art direction of five external agencies, I have ensured the development of compelling in-store executions that deeply resonate with consumers.CSR Initiative Implementation: I strongly recognize the significance of corporate social responsibility, and I have spearheaded the development and implementation of impactful CSR initiatives in collaboration with external partners. I have successfully partnered with organizations like Legambiente and Special Olympics to launch meaningful campaigns. For example, I led the Adotta un Campione initiative, which provided funding for the Special Olympics team to participate in the Abu Dhabi 2019 Olympics. Additionally, I pioneered the PuliAMO le Spiagge campaign, aimed at cleaning up over 200 Italian beaches from plastic pollution in partnership with Legambiente.Through my experiences and accomplishments, I have developed strong skills in strategic planning, campaign execution, and fostering impactful partnerships.

In-Store brand operations of Head & Shoulders and Olaz