Marketing leader with cross functional experience in Brand Building, Portfolio Management, New Product Development from ideation to commercialization, pack and product optimization, Trade marketing and Field sales ManagementCo-ordinating cross functional teams to ensure Gino Tomato Brand plans are delivered Led the Launch of GinoMax All Dish Seasoning Cubes in 2022Led the 360 degree communication of GinoMax Chicken relaunchLaunch of Jumbo Tomato MixLaunch of Gino Peppered Chicken Tomato Mix in 2024

* Led Lipton Extra Strong launch project from market ready stage to market deployment stage.* Led the launch execution of Knorr’s natural seasoning powders.* Led Royco door to door penetration drive in the North reaching over 200,000 northern homes.* Led Royco’s 360 degree Ramadan Campaign and sampling programs*Responsible for the improvement of brands gross margin* Developed Marketing strategy to deliver the brands P & L* Led Value Proposition workshop and crafted new propositions for Royco Chicken* Led development and adaptation of Radio jingles for Royco* Forecasting of sales volume trend and alignment of brand activities with category and channel development teams, Supply Chain and finance teams.* Management of the brand’s annual budget* Worked with digital agencies to craft creatives for key seasonal dates and marketing campaigns.* Led Integrated Marketing Campaigns for the seasoning brands.

* Implemented brands social purpose programs and drove sustainability agenda( Knorr Green Food Steps Program) reaching 150,000 mothers and daughters in remote areas directly. Reached +6m people indirectly via digital platforms* Launched open source social mission volunteers program: Heroes For Change drafting 100+ undergraduates as ambassadors and trainers on the Green Foodsteps program* Led Production of Knorr Music Video featuring Yemi Alade* Co-created brand digital campaigns with digital agencies for key occassions i.e. Easter Eggspressions, Together with Flavour Campaign Launch, Together with Flavour Valentine Campaign, World Food Day Share a meal Campaign etc* Led Radio adaptation of Knorrs Together with Flavour TV Commercial in different Languages* Project Leader on the innovation process for Royco Stew Seasoning Powders and Knorr Pack Extensions. * Developed of annual marketing plans to meet the business growth objectives* Worked with Consumers and Marketing Insights team to discover key consumer insights required to drive innovations * Developed extra pack and extra cubes promo with the Savoury team leading to business turn around and delivery of 2017 targets* Developed Annual brand marketing plans to meet business objectives* Forecasting, Sales and Operations planning

* Crafted and Implemented sales strategies that delivered growth at the retail and wholesale channels using insights from shoppers, consumers and customers to maximize all the elements of the marketing mix. * Supported the annual account Joint Business Planning process through data analysis and opportunity identification.* Designed trade promotions that drove profitable sales in patnership with Jumia* Crafted wholesale and retail strategies: Discounts, Incentives, Promotions, Loyalty Programs and In-Store Activations to turn around business decline*Responsible for Trade Margin Reports, competitive reports and weekly price tracking for compliance.* Measurements and reviews of category performance; retail and wholesale margins and customer profitability*Carried out weekly, monthly, quarterly data analysis and opportunity identification(actions to close gaps)* Managed 3p agency in field execution in line with agreed plan and report weekly performance* Supporting new product introduction for listing into mix such as Close Up Naija herbal, Omo Multi Action, Knorr Seasoning Mix *Leveraged account specific category and shopper insights.* Executed perfect stores program changing the look and feel of key neighbourhood and open market stores in Lagos* Supported POSMs( Point of Sales Materials) Design and deployment in store* Implemented customer marketing plans across brands

• Crafted annual Joint Business Plans with key distributors and sales leadership teams, conducted quarterly reviews and implemented all actions leading to delivery of agreed targets• Responsible for the achievement of sales and volume target, weighted distribution of the brands in assigned markets and neighbourhood•Ensured Product Availability, Visibility and Accessibility (AVA) of the brands in priority outlets in assigned sales territory•Established coverage plan for Distributor and develop route and journey plan for secondary sales force and ensure compliance/implementation as well as follow up and update Field Sales Plan for the assigned Area. •Trained the secondary sales force by conducting regular field coaching/accompaniment of the various sales roles to identify their training needs and address them in conjunction with the Sales Performance Development Manager.•Communicated cycle objectives and merchandising priorities to all operational Field Sales Force promptly and manage the relationships between retailers and wholesalers•Provided quality and on-time information on demand forecast by customers, reported market dynamics, competitor activities etc.•Ensured adherence to all Company principles and policies.•Coached, motivate and developed the Distributors’ sales forceI managed Calabar/Uyo/Ikom/Eket and Umuahia axis from January 2006 to July 2010 and achieved the followingDelivery of 21% volume growth Ensuring minimum 30% Return on investment for the distributor.Territory Expansion via recruitment of new key distributor.Liason with banks for credit facilities.Monthly and adhoc performance presentations to managementManagement of the order to cash cycle.From August 2010 to December 2013, I managed field Sales in Apapa/ Ajegunle, Oke Arin, Trade Fair and Badagry Axis and in addition to my responsibilities I achieved the following goalsDelivered annual sales targets of 1bn in 2010 and consistently delivered 1bn with 10% growth YOY

Cross-Functional training for overall knowledge of Unilever business.Had short stints in Marketing, Supply Chain, HR, Customer Development and Finance.Worked on implementation of call card project in the Northern Region.