FION YUAN

FemaleMarketing Manager/SupervisorLive in HongkongNationality China Hongkong
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Work experience

  • Manager

    AIEGLE
    2024.06-Current(a year)
    • Sales and After-sales Management: Follow up on orders, respond promptly, and provide excellent service to customers. • Administrative Management: Order processing, ofice document organization, and social media platform management.
  • Marketing Lead

    Shenzhen Angstrong Tech Co. Ltd
    2022.06-2023.05(a year)
    • Scaled Digital Presence: Launched company website, WeChat/Taobao channels, and SEM campaigns, driving 20x lead growth in 6 months. • Cost Eficiency: Used AI to generate poster materials and shot & edited videos by ourselves, which saved 80% of the costs on material purchase and outsourcing.
  • Brand Director

    Mingyang smart energy group limited
    2021.09-2022.05(9 months)
    • Viral Content Strategy: Led video team to produce 30+ short videos; debut video hit 100k+ views in 24 hours (0 outsourcing cost). • Data-Backed Campaigns: Implemented WeChat CRM system, increasing customer engagement by 25% through personalized recommendation.
  • Vice President and Corporate Secretary

    Shenzhen TogoalMedia Co.ltd.
    2020.01-2021.09(2 years)
    • Award-Winning Campaigns: Led cross-functional teams (strategy/creative/PR) to execute integrated campaigns, securing 8 industry awards and driving 150%+ average ROI for clients. • Content & KOL Synergy: Authored viral WeChat articles (100k+ viewseach) and orchestrated collaborations with KOLs/celebrities, boosting campaign reach by 3.5M+ impressions and conversion rates by 28%. • Data-Driven Optimization: Leveraged Google Analytics and SEM tools to refine targeting strategies, reducing CAC by 22% while increasing lead quality.
  • Founder and CEO

    Smart Create Ltd.
    2015.05-2019.12(5 years)
    • Content Marketing: Partnered with KOLs and Education platforms to promote products, achieving 100M+ video views and sales targets. • Cross-Functional Leadership: Coordinated R&D, design, and sales teams to launch 10+ innovative products.
  • Advertising Director

    ZTE Corporation
    2005.05-2009.12(5 years)
    • Progressed from the role of Advertising Supervisor to Advertising Director. Responsible for developing brand strategy, media buying, and establishing standardized brand management procedures.. • Early Digital Adoption: Pioneered global media buying strategies, reducing CPC by 18% through data-driven vendor selection.

Educational experience

  • Southwestern College, Kansas, U.S.

    MBA
    2011.01-2014.01(3 years)
  • Xiamen University, Xiamen, China

    Master of Communication
    2001.01-2005.01(4 years)
  • Chengdu University of Technology, Chengdu, China

    Computer Science and Technology
    1998.01-2002.01(4 years)
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