I am the founder and main responsible of Chinese subsidiary for Damm brewery business in Greater China area.My area of responsibilities includes:- General Manager of Estrella Damm Trading (Shanghai) Ltd.,- P&L management in the region (China, HK & Taiwan), including distribution company in China,- Annual corporate budgeting and sales plans creation, implantation and execution,- Investments allocation with profitable growth,- People engagement who dreams the same success story, with multicultural team +110 employees across the region,- Being Legal Representative I am in charge of legal supervision and problem solving in constantly changing environment,- Growing distribution network across China with over +350 active partners,- National off trade partnership cooperation with market leaders like Metro, 7/11, Walmart and others,- Developing of e-commerce channels including brand flagship stores in JD, Tmall, TikTok,- Social Media communication supervision on own corporate channels like TikTok and WeChat,- Creation of incentive programs to award best partners and increase cooperation,- Customized local market approach including new products launching and packaging development.

I was responsible for APAC region including all countries between India & New Zealand. Among my main responsibilities were:- P&L management of APAC region, including distribution company in China,- Budgeting and sales plans creation, implementation and execution across +10 countries, 3 subsidiaries, +100 people in 4 different time zones, - Investments allocation to maximize profits and future growth,- Supervision of Sales, Marketing and Operations departments in China, AUS/NZ subsidiaries,- Legal supervision across subsidiaries with and coordination with HQ in Barcelona,- Active growth of distribution network across all regions,- Building from scratch and management of multicultural team with over 100 members across China, Australia and New Zealand,- New sales channel development with worldwide partners such as Walmart, Metro, 7/11 in Greater China area or Coles, Dan Murphys in Australia and New Zealand,- Development of own flagship stores on e-commerce channels like JD, Tmall or TikTok, - Social Media communication supervision with own corporate channels on Tik Tok and WeChat,- Development of new products and packaging required by local market to maximize market share with profitable growth.

During my trajectory as Export Manager in Damm brewery I have been developing following export markets: Eastern & South Europe, Middle East, South America, and APAC countries.Among my main responsibilities were:- Development and opening of markets with strategy adapted to each of them,- Budget management, preparation and execution of sales & marketing plans,- Annual growth in sales by double-digit,- Negotiations with KEY accounts such as international supermarket chains,- Management of subsidiary in China and Australia with structure > 20 people,- Collaboration with other brewing groups like ThaiBev, Asahi, Heineken,- International expansion of the Damm Group,- Establishing local subsidiaries, representative offices.Participant of fairs / sectoral meetings:Asia Best 50 Restaurants (Macao 2018)Estrella Damm Gastronomy Congress (Melbourne 2017)The Worlds 50 Best Restaurants (Melbourne 2017)Canadean Alcohol Strategies (Singapore 2016 - 2017)Foodex (Tokyo 2015 - 2016)Gulfood (Dubai 2015 - 2016)International Beer Festival (Shanghai 2014 - 2017)Alimentaria (Barcelona 2014 - 2016)Prodexpo (Moscow 2013)17th Food and Beverage Industry Meeting - selling across continents (IESE, Barcelona 2013)

Responsible for growing sales in local distribution and DIY channel (Lerroy Merlin, OBI), developing projects on Eastern European markets with leading architects like Estudio Lamela and construction companies such as: Skanska, Hercesa, Sacyr, Metrovacesa, ect.During the four years in the company I have had the following responsibilities:- Creation and management of commercial teams in foreign markets,- Development of commercial policy in the same markets,- Opening of new markets,- Marketing and sales budget management,- Creation of the Roca Shop in Shop stores concept,- Management of customer portfolio and opening of new business lines,- Annual sales growth> 40%.Among my greatest achievements is the project of merging two subsidiaries of Roca Romania ceramic and sanitary division. I have been the maximum responsible for the project, from the recruitment of personnel, training of the current staff, preparation of commercial policy and marketing, reorganization of logistics and final launch in the market.

Responsible for KEY accounts such as architects, designers, hotel chains, retail stores and construction companies on Eastern European markets.Among the main partners I have managed Hilton hotel chain, Fadesa, Skanska, Layetana residential projects and Puma retail stores.Among my greatest achievements I can highlight the realization of the largest residential project in Romania - Silver Mountain.Participant of several trade fairs:CEPIF - Central Europe Property and Investment Fair (Warsaw 2008)XIV Investment Fair in Poland Eurobuildcee (Warsaw 2008)Cersaie (Bologna 2008-2011)Cevisama (Valencia 2008-2011)

Responsible for sales in wine store during studying period to finance my education in Universidad de Navarra.

Assisting best profesors of National Louis University jointly program with Microsoft Poland dedicated to senior positions of the most important companies of Poland.